1. Isimo Sokuthuthukiswa Kwezimboni:
Umkhakha wamathoyizi wasekhaya uzoba ekhiqizweni ophansi kokuphela kokukhiqiza okuphezulu nokuthuthukiswa komkhiqizo okuzimele njengamanje, ithoyizi lokudlala lezomkhakha lihlukaniswe ngocwaningo lomkhiqizo kanye nokwakhiwa kwentuthuko, ukukhiqiza kanye nokumaketha izixhumanisi ezintathu. Inani elingezwe lezomnotho lezixhumanisi ezahlukahlukene lihlukile, lapho ukwakheka kocwaningo kanye nokuthuthukiswa komkhiqizo okuthatha ukuphela okuphezulu kwalo lonke uchungechunge lwezimboni, inani eliphakeme kakhulu lezomnotho, ngenkathi ukukhiqiza kuyisixhumanisi esingezwe sezengezwe esiphansi.
I-2.Regional Development: Guangdong inezinzuzo ezisobala
Ukuthuthukiswa kweziqu zezimboni embonini yamathoyizi waseChina kusobala. Amabhizinisi amathoyizi ama-China anezici ezibalulekile zokusabalalisa zesifunda, ikakhulukazi agxile eGuangdong, Zhejiang, Jiangsu, eShanghai kanye nezinye izindawo ezisogwini. Ngokwezinhlobo zomkhiqizo, amabhizinisi e-Guangdong Toy ikakhulukazi akhiqiza amathoyizi kagesi nangopulasitiki; Amabhizinisi e-Toy e-Zhejiang Proving Proving akhiqiza amathoyizi okhuni; Amabhizinisi e-Toy esifundazweni saseJiangsu ikakhulukazi akhiqiza amathoyizi we-Plush kanye noDoll Wezilwane. IGuangdong yi-China enkulu kunazo zonke yokukhiqiza ithoyizi kanye nesisekelo sokuthekelisa, ngokusho kwezibalo ezingama-2020 zibonisa ukuthi ama-tunangdong athunyelwa kwamanye amazwe ama-dollar angama-13.385 billion ama-US Dollars, afaka ama-70% okuthunyelwe okuthengiswayo kwezwe. ICongguan City, njengenye yezindawo ezinamabhizinisi asetshenziselwa amathoyizi agxile kakhulu, ikhono lobuchwepheshe nobuchwepheshe bobuchwepheshe bezobuchwepheshe eGuangdong, futhi kwakha indalo yemvelo evuthiwe futhi ephelele, futhi umphumela weqembu lezimboni asobala, ngokusobalaIzibalo zeCongguan Customs, ngo-2022, ama-Dongguan Toy Exports afinyelela ku-14.23 billion yuan, ukukhuphuka kwama-32.8%.
Ukukhiqizwa kwethoyizi laseChina ikakhulukazi. Yize iChina iyizwe elikhulu lokukhiqiza amathoyizi, amabhizinisi okuthekelisa amathoyizi ikakhulukazi aem OEM OEM, lapho amathoyizi okuthekelisa angaphezu kwama-70% awo acutshungulwayo noma ecubungula isampula. Imikhiqizo ye-China ezimele yasekhaya igxile kakhulu emkhakheni wokukhiqiza umkhiqizo ophakathi nendawo kanye nokuphela komkhiqizo, futhi isekupheleni kwekati lezimboni ekwahlukaniseni ithoyizi lomkhakha womhlaba. Imodeli ye-OEM ithembela kuma-oda avela kubakhiqizi bemikhiqizo yasekhaya nakwamanye amazwe, futhi inzuzo ikakhulukazi ivela kwinani elingezwe ngenani lenqubo yokukhiqiza. Ukwakhiwa kwesiteshi akuphelele, ithonya lomkhiqizo liyantula, futhi amandla okuxoxisana abuthakathaka. Ngokwanda okuqhubekayo kwezindleko zabasebenzi kanye nezindleko ezibonakalayo ezingavuthiwe, amabhizinisi angenawo ukuncintisana okuyisisekelo kanye nenzuzo empofu azobhekana nengcindezi enkulu yokusebenza. Imakethe yamathoyizi aphakathi nendawo kanye neyokuphela igcwele imikhiqizo yakwamanye amazwe eyaziwayo njenge-mattel ne-hasbro e-United States, eBandai naseTome eJapan, naseGenmark eDenmark.
Ukuhlaziywa kwe-3.Patent: Ngaphezulu kwama-80% amalungelo obunikazi ahlobene nethoyizi
Idatha ikhombisa ukuthi inani lezicelo zamalungelo obunikazi embonini yezithoyizi zaseChina zivumelaniswe nenani lezomnotho eChina. Ngakolunye uhlangothi, ukujula kokuguqulwa kweChina nokuvula kukhululwe amabutho amaningi akhiqizwayo, kuthuthukiswe ingqalasizinda, ukutshalwa kwezimali okungcono kanye nemvelo yezomthetho ukukhuthaza ama-Innovation. Kulesi sikhathi, amathuba okuthuthuka kwawo wonke ama-WALUPS of Life eChina akhishwe ngokugcwele, kufaka phakathi amathoyizi, konke ukuhamba kwempilo sekubatholile ithuba elingokomlando lokukhula nokukhula.
Ngakolunye uhlangothi, ngokuthuthuka okusheshayo kwesayensi yesayensi yezwe lonke, izinto ezintsha zidlala indima ebaluleke kakhulu ekushayeleni umnotho. Inani lezicelo zamalungelo obunikazi ezihlobene ne- "Toys" selidlule ngaphezu kwe-10,000 eminyakeni emithathu edlule (2020-2022), kanye nenani lezicelo ezingaphezu kuka-12,000. Izinto ezingaphezu kuka-15,000 nezinto ezingaphezu kuka-13,000. Ngaphezu kwalokho, kusukela ngoJanuwari 2023, inani lezicelo ze-Toy Patent zifinyelele ngaphezu kwama-4 500.
Ngokombono wohlobo lwe-Toy Patent, amalungelo obunikazi angaphezu kwama-80% asetshenzisiwe angowokuklama ukubukeka, amajamo anemibala futhi ahlukile, okulula ukudonsela ukunaka kwezingane; Imodeli yokusebenzisa kanye namalungelo obunikazi bokuqamba ababalwa ngo-15.9% no-3.8% ngokulandelana.
Ngaphezu kwalokho, izilaleli ezihlobene namathoyizi we-plush zibanzi, futhi amabhizinisi nawo anokuzimisela okuqinile ukuklama imikhiqizo emisha.
