Muva nje, i-PT Mattel Indonesia (PTMI), inkampani ephethwe yi-Mattel e-Indonesia, igubhe iminyaka engu-30 yasebenza futhi ngesikhathi esifanayo yethula ukunwetshwa kwefekthri yayo yase-Indonesia, ehlanganisa nesikhungo esisha sokusakaza.Ukwandiswa kuzokwandisa umthamo wokukhiqiza wezimoto zamathoyizi ze-Mattel's Barbie kanye ne-Hot Wheels futhi kulindeleke ukuthi kudale amathuba emisebenzi emisha engaba ngu-2,500.Njengamanje, i-Indonesia ikhiqiza odoli bakwa-Barbie abayizigidi ezingu-85 kanye nezimoto ezingama-Hot Wheels ezingu-120 zikaMattel ngonyaka.
Phakathi kwabo, inani lonodoli bakwa-Barbie abakhiqizwa imboni liphezulu kakhulu emhlabeni.Ngokunwetshwa kwemboni, ukukhiqizwa konodoli bakwa-Barbie kulindeleke ukuthi kwenyuke kusuka ezigidini ezingu-1.6 ngesonto ngonyaka odlule kuye okungenani ezigidini ezintathu ngesonto.Cishe u-70% wezinto ezingavuthiwe zonodoli abakhiqizwa u-Mattel e-Indonesia batholakala e-Indonesia.Lokhu kwandiswa nokunwetshwa kwamandla kuzokhuphula ukuthengwa kwendwangu kanye nezinto zokupakisha kubalingani bendawo.
Kubikwa ukuthi inkampani engaphansi kwe-Indonesia yakwaMattel yasungulwa ngo-1992 futhi yakha isakhiwo sefekthri esihlanganisa indawo engamamitha-skwele angu-45,000 eCikarang, eNtshonalanga yeJava, e-Indonesia.Lena futhi imboni yokuqala kaMattel e-Indonesia (ebuye ibizwe ngeWest factory), egxile ekukhiqizeni onodoli bakwa-Barbie.Ngo-1997, uMatel wavula i-East Factory e-Indonesia ehlanganisa indawo engamamitha-skwele angu-88,000, okwenza i-Indonesia ibe isizinda somhlaba sokukhiqiza onodoli bakwa-Barbie.Phakathi nenkathi ephezulu, iqashe abantu abangaba ngu-9,000.Ngo-2016, i-Mattel Indonesia West Factory yashintsha yaba yifekthri ekhiqiza amafasitela, manje osekuyi-Mattel Indonesia Die-Cast (i-MIDC ngamafuphi).Isitshalo esiguquliwe sokusakaza i-die-cast saqala ukukhiqizwa ngo-2017 futhi manje siyisizinda sokukhiqiza esiyinhloko somhlaba wonke sesethi yeziqephu ezi-5 zamasondo ama-Hot Wheels.
▌I-Malaysia: Imboni enkulu kunazo zonke emhlabeni yama-Hot Wheels
Ezweni elingumakhelwane, inkampani ephethwe yi-Mattel yaseMalaysia nayo igubhe iminyaka yayo engama-40 futhi yamemezela ukunwetshwa kwefekthri, okulindeleke ukuthi kuqedwe ngoJanuwari 2023.
I-Mattel Malaysia Sdn.Bhd.(i-MMSB ngamafuphi) iyisizinda sokukhiqiza samasondo ashisayo esikhulu kunazo zonke emhlabeni, esihlanganisa indawo ecishe ibe ngamamitha-skwele angama-46,100.Futhi iyona kuphela i-Hot Wheels ekhiqiza umkhiqizo owodwa emhlabeni.Umthamo wamanje walesi sikhungo ulinganiselwa ku-9 million wezimoto ngesonto.Ngemuva kokunwetshwa, amandla okukhiqiza azokhuphuka ngo-20% ngo-2025.
▌Ukubaluleka kwamasu
Njengoba umzuliswano wakamuva wokuvinjwa kwe-supply chain uthuthuka kancane kancane, izindaba zokwandiswa kwamafekthri amabili aphesheya kwe-Mattel zinokubaluleka okusobala kwamasu, womabili ayizingxenye ezibalulekile zokuhlukahluka kochungechunge lokunikezela ngaphansi komugqa wamasu wokukhanya kwempahla wenkampani.Yehlisa izindleko futhi ithuthukise ukusebenza kahle ngenkathi ikhulisa amakhono okukhiqiza, ikhulisa ukukhiqiza kanye nokusebenzisa amakhono ezobuchwepheshe.Izimboni ezine eziphezulu ze-Mattel nazo zikhuthaze ukuthuthukiswa kwemboni yasekhaya yokukhiqiza.
Isikhathi sokuthumela: Dec-27-2022
