Which countries along the”One Belt, One Road” toy market have greater potential?

Imakethe ye-RCEP inamandla amakhulu

Amazwe angamalungu e-RCEP ahlanganisa amazwe angu-10 e-ASEAN, okuyi-Indonesia, iMalaysia, Philippines, Thailand, Singapore, Brunei, Cambodia, Laos, Myanmar, Vietnam, namazwe angu-5 ahlanganisa i-China, Japan, South Korea, Australia kanye ne-New Zealand. Ezinkampanini imikhiqizo yazo osekuyisikhathi eside ithembele ezimakethe zaseYurophu nezaseMelika esikhathini esidlule, kubonakala sengathi kunendawo enkulu yokukhula esikhathini esizayo ngokwandisa ngenkuthalo izimakethe zamazwe angamalungu e-RCEP, ikakhulukazi izimakethe zamazwe ase-ASEAN.

Okokuqala nje, isisekelo sabantu sikhulu futhi amandla okusebenzisa anele. I-ASEAN ingesinye sezifunda ezinabantu abaningi emhlabeni. Ngokwesilinganiso, umkhaya ngamunye emazweni ase-ASEAN unezingane ezimbili noma ngaphezulu, futhi isilinganiso sobudala bomphakathi singaphansi kweminyaka engu-40 ubudala. Inani labantu lincane futhi amandla okuthenga anamandla, ngakho isidingo sabathengi samathoyizi ezingane kulesi sifunda sikhulu.

Okwesibili, umnotho nokuzimisela ukudla amathoyizi kuyanda. Ukukhula komnotho kuzokweseka kakhulu ukusetshenziswa kwamasiko nokuzijabulisa. Ngaphezu kwalokho, amanye amazwe ase-ASEAN amazwe akhuluma isiNgisi anesiko eliqinile lomkhosi waseNtshonalanga. Abantu bayakuthakasela ukwenza amaphathi ahlukene, kungaba wuSuku lweValentine, i-Halloween, uKhisimusi neminye imikhosi, noma izinsuku zokuzalwa, imikhosi yokuthweswa iziqu ngisho nosuku lokwamukela izincwadi zokungena luvame ukugujwa ngamaphathi amakhulu namancane, ngakho-ke kuba nesidingo esikhulu semakethe. amathoyizi nezinye izimpahla zephathi.

Ngaphezu kwalokho, ngenxa yokusatshalaliswa kwemithombo yezokuxhumana efana ne-TikTok ku-inthanethi, imikhiqizo esemfashinini njengamathoyizi ebhokisi eliyimpumputhe nayo idume kakhulu phakathi kwabathengi emazweni angamalungu e-RCEP.

Uhlolojikelele lwemakethe ebalulekile

Ngemuva kokutadisha ngokucophelela ulwazi oluvela kuzo zonke izinhlangothi, amandla okusebenzisa weimakethe yamathoyiziemazweni angaphansi kwe-ASEAN likhulu ngokuqhathaniswa.

I-Singapore: Nakuba i-Singapore inabantu abayizigidi ezingu-5.64 kuphela, iyizwe elithuthukile kwezomnotho phakathi kwamazwe angamalungu e-ASEAN. Izakhamuzi zakhona zinamandla amakhulu okusebenzisa imali. Iyunithi yentengo yamathoyizi iphakeme kunaleyo yamanye amazwe ase-Asia. Lapho uthenga amathoyizi, abathengi banaka kakhulu uhlobo nezimfanelo ze-IP zomkhiqizo. Izakhamizi zaseSingapore zinolwazi oluqinile lwezemvelo. Ngisho noma intengo iphakeme uma kuqhathaniswa, isekhona imakethe yomkhiqizo inqobo nje uma ukhuthazwa ngendlela efanele.

I-Indonesia: Abanye abahlaziyi bathi i-Indonesia izoba imakethe ekhula ngokushesha kakhulu yokuthengiswa kwamathoyizi endabuko nemidlalo esifundeni sase-Asia-Pacific phakathi neminyaka emihlanu.

I-Vietnam: Njengoba abazali benaka kakhulu imfundo yezingane zabo, amathoyizi okufundisa adingeka kakhulu eVietnam. Amathoyizi okubhala amakhodi, amarobhothi namanye amakhono e-STEM athandwa kakhulu.

Izinto okufanele uzicabangele

Nakuba amandla emakethe yamathoyizi emazweni e-RCEP makhulu, kuphinde kube nokuncintisana okuningi embonini. Indlela eshesha kakhulu yokuba izinhlobo zamathoyizi zaseShayina zingene emakethe ye-RCEP ingokusebenzisa iziteshi zendabuko ezifana ne-Canton Fair, i-Shenzhen International Toy Fair, ne-Hong Kong Toy Fair, ngokusebenzisa izinkundla ze-e-commerce, noma ngamafomethi ebhizinisi amasha njenge-cross-border e. -ukuhweba nokusakaza bukhoma. Kuphinde kube inketho yokuvula imakethe ngokuqondile ngemikhiqizo ebiza kancane kanye nekhwalithi ephezulu, futhi izindleko zesiteshi ziphansi futhi imiphumela mihle. Eqinisweni, i-e-commerce ewela umngcele ithuthukiswe ngokugxumagxuma kanye nemingcele eminyakeni yamuva nje futhi isibe yimbangela enkulu ekuthunyelweni kwamathoyizi eChina. Umbiko ovela endaweni ye-e-commerce uthe ukuthengiswa kwamathoyizi endaweni yemakethe yaseNingizimu-mpumalanga ye-Asia kuzokhuphuka kakhulu ngo-2022.