Umlando omude
Intengiso yokuqala eyake yathengwa futhi yanikeza ihlehlela emuva ngo-1905, lapho i-Quaker Oats Company ivumela amakhasimende aqoqa izitembu ezanele ukuthi ahlenge izitsha zobumba zangempela, futhi kwaze kwaba ngawo-1950 lapho izinkampani zokudla zaqala ukufaka imali yamahhala emabhokisini. Kusuka lapho,amathoyizisebebe ngenye yezinto ezihamba phambili zamahhala zezinkampani zokudla kanyesezidumile.
Ngo-1957, uKellogg wethula umkhumbi-ngwenya wepulasitiki omncane; Ngawo lowo nyaka, uNabisco wafaka “amaxoxo angaphansi kwamanzi anomlingo” ebhokisini lakhe lesidlo sasekuseni i-Shreddies; Ngo-1966, i-honey flavored cereal (I-Sugar Puffs) yathumela amathoyizi ezilwane zasepulazini; Ngo-1967, ukudla kwasekuseni okusanhlamvu i-Ricicles yathumela imifanekiso yomlingiswa wezingane waseBrithani uNoddy; Ngo-1976, u-Kellogg's wanika uMnu. Men stickers ebhokisini le-Coco Pops… Ngo-1979, i-McDonald's yajoyina umncintiswano futhi yaletha ilayisensi ye-IP ekunikezelweni kwethoyizi, yenza izitayela.
Ngawo-1990, i-Kellogg's iyodwa yayiqashe izinkampani ezintathu zokuphromotha ukuthi ziqhamuke nemibono yokukhushulwa kwezipho. I-Logistix, omunye wabalingani bayo bokuphromotha, ilinganisela ukuthi isithengise amathoyizi angaphezu kwebhiliyoni elingu-1.
Kuyisipho kodwa akubona ubudlabha
Ngaphambi kokuklama amathoyizi anikezwayo, i-Logistix ilandelela zonke izinhlobo zocwaningo oluhlobene nengane: ukuthi izingane zithola malini ephaketheni, zingaki izinhlelo ze-TV ezizibukayo, njalo njalo. Umsunguli we-Logistix u-Ian Madeley uthi kuyinselele ukwenza okuthile okungadonsa ukunaka kwengane imizuzu embalwa. Okokuqala, izindleko kufanele zilawulwe ngokulandelana kwamasenti ambalwa. Futhi izindikimba eziningi zamathoyizi zazingathathi hlangothi ngokobulili, ezimweni ezimbalwa “zigxile kubafana” (ngoba ngaleso sikhathi, amantombazane ayejabulela ukudlala ngamathoyizi abafana, kodwa abafana babengakujabuleli ukudlala ngamathoyizi amantombazane). Ngakho-ke ngaphambi kokwenza isiphakamiso enkampanini yokudla, abahleli be-Logistix babonisana nemindeni yabo ukuze babone ukuthi bangayithola yini imvume komama nezingane. “Izingane ziqondile, zithanda uma zithanda, azithandi uma zingathandi.” “Ukhumbula umklami womkhiqizo uJames Allerton.
Ziningi ezinye izinselelo. Futhi, cabangela amathoyizi ebhokisini lomkhiqizo lika-Kellogg. Usayizi omkhulu ngu-5 x 7 x 2 cm. UJames Allerton uthe: “Uma uklama, awukwazi ukweqa imilimitha elingu-1. Ngaphezu kwalokho, isisindo sethoyizi ngalinye kufanele silawulwe ngaphakathi kwebanga elithile, ukuze lifakwe kahle esikhwameni sokupakisha emgqeni wokukhiqiza ngomshini. Ngesikhathi esifanayo, ngenxa yezizathu zokuphepha, amathoyizi kufanele ahlolwe ukuthi awaklinyiwe yini, njengezingxenye ezingenazo ezincane ezingawa kalula, ukuze afanelekele izingane zabo bonke ubudala futhi kuqinisekiswe ukuthi aphephile ukuwasebenzisa.
Iphromoshini evamile izohlala kusukela emavikini ayisithupha kuya ezinyangeni ezintathu. Lokho kwakusho ukuthi amafekthri ase-Asia kufanele akhiqize amathoyizi angaba yizigidi ezingu-80 ngesikhathi, ngakho kwathatha cishe iminyaka emibili kusukela emcabangweni kuya ebhokisini.
Ukushintsha izikhathi zokunikezwa kwamathoyizi
Njengamanje, umkhuba wokunikeza amathoyizi ekudleni unyamalele e-UK ngenxa yezidingo zenqubomgomo.
Maphakathi nawo-2000, amaqembu abathengi aqala ukucindezela uhulumeni mayelana nokudla okunempilo kwezingane. UDebra Shipley, iLungu lePhalamende lezabasebenzi, uqhubekile noMthetho Wokudla Kwezingane, obeka imingcele indlela ukudla okuthengiswa ngayo ezinganeni. Ukusetshenziswa kwezipho zamathoyizi njengendlela yokukhangisa kungenye yezindlela ezikhawulelwe. Ukucutshungulwa okukhulayo kuzithene amandla izinkampani zokusanhlamvu. E-UK, iMcDonald's imelana nesivunguvungu futhi yaphikelela nokuqhubeka nokuletha amathoyizi kuZidlo zayo ezijabulisayo.
Ngenkathi kuvinjelwe e-UK, ukunikeza amathoyizi ekudleni kuyachuma kwenye indawo.
I-Creata, i-ejensi yokukhangisa ese-Sydney eyathatha indawo ka-Logistix njengozakwethu wokunikeza ithoyizi ka-Kellogg, yethule amapuleti elayisensi e-DIY minion-themed e-Australia naseNew Zealand ngo-2017. I-mascot yethoyizi yepulasitiki ebizwa ngokuthi i-Bowl Buddies elenga eceleni kwesitsha yethulwa. eNyakatho naseLatin America ngo-2022.
Kunjalo, ukuphiwa kwamathoyizi kula mabhokisi okudla kushintshile ngeThe Times. Ekuqaleni kwawo-2000, ngokukhula kwamakhonsoli emidlalo yasekhaya, izinkampani zezinhlamvu zaqala ukunikeza imidlalo ye-CD-Rom esebhokisini, futhi kamuva, izingane zaqondiswa kumawebhusayithi noma izinhlelo zokusebenza lapho zingadlala khona imidlalo enegama. Muva nje, amakhodi e-QR emabhokisini okusanhlamvu kwasekuseni e-Nabisco's Shreddies aqondise amakhasimende kugeyimu yento engekho ngokoqobo ethi “Avatar: Amanzi” -inetimu.
Angazi, izipho zokudlala zizonyamalala kancane kancane emkhakheni wokudla?
Isikhathi sokuthumela: Jul-06-2023
