Ibhizinisi lamalayisensi

Iyini Ilayisensi
 
Ukunikeza ilayisense: Ukunikeza imvume komunye umuntu ukuthi asebenzise impahla eqanjiwe evikelwe ngokusemthethweni ngokuhlangana nomkhiqizo, isevisi noma iphromoshini. I-Intellectual Property (IP): Ngokuvamile eyaziwa ngokuthi 'indawo' noma i-IP futhi ngokuvamile, ngezinjongo zokulayisensa, umabonakude, ifilimu noma umlingiswa wencwadi, umbukiso wethelevishini noma i-franchise yefilimu kanye nomkhiqizo. Ingase futhi ibhekisele kunoma yini nayo yonke into ehlanganisa osaziwayo, amakilabhu ezemidlalo, abadlali, izinkundla, amaqoqo emnyuziyamu namagugu, amalogo, amaqoqo obuciko namadizayini, kanye nendlela yokuphila nemikhiqizo yemfashini. Umnikazi welayisensi: Umnikazi wendawo yobuhlakani. Umenzeli onikeza ilayisense: Inkampani eqokwe umnikezi welayisensi ukuphatha uhlelo lokulayisensa lwe-IP ethile. Umnikazi welayisensi: Iqembu - noma ngabe umkhiqizi, umthengisi, umhlinzeki wesevisi noma i-ejensi yokuphromotha - enikezwe amalungelo okusebenzisa i-IP. Isivumelwano selayisense: Idokhumenti yomthetho esayinwe umnikezi welayisensi kanye nomnikazi welayisensi ehlinzekela ukwenziwa, ukudayiswa kanye nokusetshenziswa komkhiqizo onelayisensi ngokumelene nemibandela yokuhweba okuvunyelwene ngayo, eyaziwa kabanzi ngokuthi ishejuli. Umkhiqizo onelayisensi: Umkhiqizo noma isevisi ephethe i-IP yomnikezi welayisensi. Isikhathi Selayisensi: Isikhathi sesivumelwano selayisensi. Indawo yelayisensi: Amazwe umkhiqizo onelayisensi ovunyelwe ukuthengiswa noma ukusetshenziswa kuwo ngesikhathi sesivumelwano selayisensi. Izinzuzo: Izimali ezikhokhelwa umnikezi welayisensi (noma eziqoqwe yi-ejenti enikeza ilayisense egameni lomnikezi welayisensi), ngokuvamile zikhokhwa ekuthengisweni kwesamba semali ebanjwayo ethile elinganiselwe. Ngaphambilini: Isibopho sezezimali ngendlela yemali ekhokhwa ngaphambi kwesikhathi, ngokuvamile kusignesha yesivumelwano selayisensi yomnikazi welayisensi. Isiqinisekiso esincane: Isamba semali engenayo eqinisekisiwe ngumnikazi welayisensi phakathi nesivumelwano selayisensi. I-Royalty accounting: Ichaza ukuthi umnikazi welayisensi uzisingatha kanjani izinkokhelo zobukhosi kumnikezi welayisensi - ngokuvamile njalo ngekota nangemva kwalokho ekupheleni kukaMashi, Juni, Septhemba noDisemba.
 
Ibhizinisi lamalayisensi
 
Manje ebhizinisini lamalayisensi. Uma usubatholile ongase ube nozakwethu ozosebenza nabo, kubalulekile ukuthi uhlale phansi kusenesikhathi ukuze uxoxe ngombono wemikhiqizo, ukuthi izothengiswa kanjani futhi kuphi futhi uchaze isibikezelo sokuthengisa. Uma imigomo ebanzi isivunyelwene, uzosayina imemo yesivumelwano noma izinhloko zemigomo yesivumelwano esifingqa amaphuzu aphezulu okuhweba. Kuleli qophelo, umuntu oxoxisana naye cishe uzodinga imvume evela kubaphathi bakhe.
Uma usugunyaziwe, uzothunyelelwa inkontileka yefomu ende (nakuba ungase ulinde amasonto noma izinyanga ezimbalwa ukuze umnyango wezomthetho ubambe iqhaza!) Qaphela ukuthi ungachithi isikhathi esiningi noma imali kuze kube yilapho usuqiniseka ukuthi isivumelwano sivunywe ngokubhaliwe. Lapho uthola isivumelwano selayisense, uzoqaphela ukuthi lokhu kuhlukaniswe kabanzi kwaba izingxenye ezimbili: imigomo evamile yezomthetho kanye namaphuzu okuhweba aqondene nedili lakho. Sizobhekana namaphoyinti entengiso esigabeni esilandelayo kodwa isici sezomthetho singase sidinge imibono evela eqenjini lakho lezomthetho. Kodwa-ke, ngokuhlangenwe nakho kwami, izinkampani eziningi zithatha umbono ojwayelekile, ikakhulukazi uma zisebenzisana nenkampani enkulu. Kunezinhlobo ezintathu eziyinhloko zesivumelwano selayisense:
1.Ilayisensi ejwayelekile – uhlobo oluvame kakhulu Umnikazi welayisensi ukhululekile ukudayisa imikhiqizo kunoma yimaphi amakhasimende ngaphakathi kwemingcele okuvunyelwene ngayo yesivumelwano, futhi uzofuna ukukhulisa izinombolo zamakhasimende afaka ohlwini lokuthengiswayo. Lokhu kusebenza kahle emabhizinisini amaningi anesisekelo samaklayenti esibanzi. Uma ungumkhiqizi futhi udayisela abathengisi abane kuphela, ungase uvume ukuthi isivumelwano sakho sikukhawulela ukuthi udayisele laba abane. Umthetho oyisisekelo: uma uba nezigaba eziningi zomkhiqizo, lapho ikhasimende lakho liba banzi, futhi uma udayisela amazwe amaningi, kuyanda amathuba akho okuthengisa kanye nezinzuzo.

I-Direct to retail (DTR) – okuwumkhuba osafufusa Lapha umnikezi welayisensi unesivumelwano ngqo nomthengisi, esizokhipha imikhiqizo ngokuqondile echungechungeni lokuhlinzekwa kwempahla futhi akhokhele umnikezi welayisensi noma yiziphi izinkokhelo okufanele zenziwe. Abathengisi bayazuza ngokusebenzisa uchungechunge lwabo olukhona, okusiza ukukhulisa amamajini, kuyilapho abanamalayisense benokuphepha okuthile ngokwazi ukuthi imikhiqizo izotholakala ku-high street.
 
3.Ukuthola i-Triangle - isivumelwano esisha esihlanganyela engozini Lapha umthengisi nomnikezeli bavumelana ngempumelelo ngohlelo olukhethekile. Umphakeli angase athathe isibopho esingokomthetho (inkontileka cishe isegameni layo), kodwa umthengisi uzobophezeleka ngokulinganayo ukuze athenge izinto zakhe ezithengiswayo. Lokhu kunciphisa ubungozi kumphakeli (umnikazi welayisensi) futhi kumvumela ukuthi anikeze umdayisi imajini ethe xaxa. Okuhlukile kulapho umnikazi welayisensi esebenza khona nabathengisi abahlukene nabahlinzeki babo abaqokiwe. Ekugcineni lezi zivumelwano zamalayisense zimayelana nokubeka imikhiqizo emashalofini futhi zonke izinhlangothi zibe sobala ngalokho abangakwazi ukukwenza nabangakwazi ukukwenza. Kulokhu, ake sicabangele futhi sandise kweminye yemibandela ebalulekile yenkontileka yezohwebo:
 
Izivumelwano zamalayisense ezingezona ezikhethekile v eyodwa ngaphandle kwalapho ukhokha isiqinisekiso esiphezulu kakhulu izivumelwano eziningi azikhethekile - okungukuthi, ngokombono umnikezi welayisensi anganikeza amalungelo afanayo noma afanayo ezinkampanini eziningi. Empeleni ngeke, kodwa kuvame ukuba yiphuzu lokukhungatheka ezingxoxweni ezingokomthetho, nakuba kuvame ukusebenza kahle eqinisweni. Izivumelwano ezikhethekile azivamile ngoba umnikazi welayisensi kuphela okwazi ukukhiqiza imikhiqizo okuvunyelwene ngayo ngelayisensi yakho. Izivumelwano zodwa zidinga ukuthi bobabili umnikazi welayisensi kanye nomnikezi welayisensi ukuthi bakhiqize le mikhiqizo kodwa akekho omunye umuntu ovunyelwe - kwezinye izinkampani lokhu kuhle njengokukhethekile futhi kuwukuvumelana okwanelisayo.
 
Amathoyizi we-WeiJun
Amathoyizi we-Weijunimboni enelayisensiokweDisney, uHarry Potter, uPeppa Pig, uCommansi, uSuper Mario…okhethekile ekwenzeni izibalo zamathoyizi epulasitiki(ezikhiqizwe)&izipho ezinamanani aqhudelanayo nekhwalithi ephezulu. Sineqembu elikhulu labaklami futhi sikhipha imiklamo emisha njalo ngenyanga. I-ODM&OEM yamukelwe ngemfudumalo.