Njengoba ukuthengiswa kwabathengi be-IP kukhula kudume kakhulu, ithoyizi le-IP liwumugqa womkhiqizo obaluleke kakhulu. Ngakho-ke kuzovela udaba oluningi lwe-IP mayelana nophawu lokuhweba. I-Weijun Toy ihlale igcina umoya ophakeme wokugxila ekuthuthukisweni komkhiqizo futhi isivele inezinhlobo ezingaphezu kweziyi-100 zezitifiketi zokubhaliswa kwe-IP. Futhi sinophawu lomkhiqizo we-Weitami.
Inombolo ye-IP yaziwa ngokuthi "i-copyright slasher" ngenxa yendaba yethoyizi ye-Disney yesi-3 (2010) yesithombe esidumile se-Strawberry Bear (Izinqwaba - O '- Huggin Bear, owaziwa nangokuthi u-Lotso) ecaleni. Kodwa-ke, iqembu le-Disney libe ukwephula umthetho kommangalelwa. Muva nje, iNkantolo Ephakeme yase-US yachitha icala lokuthengisa lebhere le-strawberry lango-2022 lalihlelelwe ukuthi i-Disney iwine isigwebo, okusho ukuthi lokhu kusho ukuthi i-Disney izobhekana necala lokwephula umthetho lommangalelwa.
Amagama afanayo kakhulu, izithombe ezihluke kakhulu
Kusukela ngo-2012, i-United States, inkampani encane yamathoyizi i-Diece Lisa Industries yamangalela i-Disney ngezindaba ze-strawberry Bear, yathi i-strawberry Bear (Indaba eningi yamathoyizi 3 - O '- Huggin Bear, Lotso) yephule i-plush yakhe egqokekayo. Wanga “uphawu lwebhere likateddy. Phela, i-Disney's strawberry Bear igama eligcwele lesiNgisi elithi Lots - O '- Huggin Bear kanye negama lokuhweba lommangali I-Hugs eminingi ifana kakhulu, ngisho nesithombe iBhere (yize umehluko wesithombe).
Ilogo yophawu lokuthengisa lommangali
Ebhereni lama-strawberry, kholelwa ukuthi abafundi bajwayele: ukubukeka okuyimpuphu ebomvana kuthambile, ngesikhathi esifanayo nephunga le-strawberry, kubonakala kuyibhere le-hanhou elingenangozi kakhulu, kodwa endabeni yethoyizi yesi-3, i-cowboy woody, buzz lightyear, kanye nelinye ithoyizi. I-Nemesis yomlingani. Wayengemva kokushiywa kwenkosi yakhe encane kwavela izinkinga ezinkulu zengqondo, ebekezelela amathoyizi enkulisa abalingani abasha, amathuluzi afana nejele lamaphekula "umthetho ojwayelekile", iyisigilamkhuba esikhulu kunazo zonke.
Inkululeko yokukhuluma? Ingxabano yophawu lokuhweba?
Bheka lapha, umfundi angase azibuze, leli kanye necala lethu elivamile lokwephulwa kwe-IP, igama, nakuba lifana, kodwa umehluko wesithombe mkhulu kakhulu. Inkinga, nayo isanda kuphuma egameni lomkhiqizo. Njengoba kunikezwe eminyakeni yamuva nje, i-Disney ibisebenza ngokumaketha nasekuthengisweni kwebhere le-strawberry, okuthe kulokhu ummangali we-Diece Lisa Industries "Iningi Lokwanga" ibhizinisi lokunikeza ilayisense lophawu lokuthengisa lidale umthelela omkhulu. Uphawu lokuthengisa oluthi “Lots of Hugs”, empeleni yiDiece Lisa Industries ngo-1994, ngokusho kokusungulwa kohlobo olukhethekile lwamathoyizi aluhlaza kanye nokusetshenziswa kwe uphawu lokuhweba, okusho ukuthi "Ama-Hugs amaningi", ngenxa yamalungu anedivayisi ekhethekile, angagona umuzwa wokulingisa wangempela. Kusukela ngo-1995, i-Diece Lisa Industries yaqala ukunikeza Ama-Hugs Amaningi agunyazwe onodoli abaningi abahlobene, okuhlanganisa unodoli we-2008 we-Beijing Olympic Games mascot panda.
I-Diece Lisa Industries, ithe "indaba yokudlala 3" ibe yimpumelelo enkulu, inkampani yakhe yalahlekelwa amathuba amaningi, ngoba ozakwethu bonke besaba imikhiqizo yabo ngabathengi abaphazanyiswe yibhere le-strawberry, ngisho nayinkinga ye-Disney, ngakho-ke, i-Diece Lisa Industries. baphoqeleka ukuthi bawathwale aqanjwe kabusha ngokuthi “Ama-Hugalots” (okungukuthi, Hug a lots, namanje awakaphumi egameni lomkhiqizo wangempela elithi “hugs many” core “) ukuze ukugwema ukudideka kanye nebhere le-strawberry.I-Diece Lisa Industries iphinde iveze ukuthi, i-Disney iyazi ukuthi izimpawu zokuthengisa "Eziningi Zokwanga" zingezezimo zabo, zephule ngamabomu uphawu lwazo lokuhweba, ngezabo bazi. Ngenxa yokuthi i-Diece Lisa Industries yayibambisene ne-Disney, yanikeza i-Disney izimpawu zokuthengisa ezigunyaziwe zenkampani, Ikhiqizwe nguJim Hansen (Jim Henson) kanye nasesiteshini se-Disney ukuthi zisakaze phakathi nenkathi ka-1997 kuya ku-2006, insimbi enkulu eluhlaza okwesibhakabhaka ekhaya "(Bear in iBig BlueHouse) iyasetshenziswa, ngakho-ke kunesizathu sokuthi kungani abakwaDisney sebeyazi” lapho beqanjwa ngokuthi i-strawberry Bear Lots of Hugs “uphawu lokuhweba yiDiece Lisa Industries, kodwa iDisney noma ngaphandle kweDiece Lisa Industries ngaphansi kwelayisensi yokusebenzisa ilogo yenkampani nesiqubulo.
I-Weijun Toys ikhethekile ekukhiqizeni izibalo zamathoyizi epulasitiki (ezixutshwe) & nezipho ezinamanani okuncintisana kanye nekhwalithi ephezulu. Sineqembu elikhulu labaklami futhi sikhipha imiklamo emisha njalo ngenyanga. I-ODM&OEM yamukelwe ngemfudumalo. Sakha ubudlelwano bebhizinisi besikhathi eside nenkampani ethile edumile yezibalo ze-IP ezihlukene ezifana ne-Disney,Peppa Pig,,Harry Potter, Pusheen …Ithoyizi elivela ku-Weijun Toys liletha izingane kuntokozo nenjabulo emhlabeni wonke.
Isikhathi sokuthumela: Jul-06-2023
