Ngu-Ada Lai/ Ada@weijuntoys.com /14 september 2022
Kunomkhuba omusha embonini yamathoyizi, ngokusho kwamathoyizi okuthengisa amathoyizi R US. Amathoyizi wezingane akhula ngokuthandwa njengoba abantu abasha befuna induduzo emithonjeni yezingane ngezikhathi ezinzima zobhubhane kanye nokwenyuka kwamandla emali.
Ngokusho kukaToyworld Magazine, cishe ikota yawo wonke amathoyizi wokuthengisa onyakeni owedlule kwenziwa ngabantwana abaneminyaka engu-19 ubudala benziwa ngo-19 - kuya ku-29, kanye nengxenye yawo wonke amaLegos athengisiwe athengwa ngabantu abadala.
Amathoyizi abe yisigaba esifunekayo, ngokuthengisa komhlaba wonke afinyelela cishe ama- $ 104 billion ngonyaka we-2021, up 8.5 amaphesenti unyaka nonyaka. Ngokusho kombiko wemakethe ye-NPD's Global Toy, imboni yamathoyizi wezingane ikhule ngo-19% kule minyaka emine edlule, nemidlalo namaphazili okuba ngolunye lwezigaba ezikhula ngokushesha ngo-2021.
"Lo nyaka ubumba ukuba ngomunye unyaka we-bumper wale embonini njengemakethe yamathoyizi endabuko kabusha," kusho uCatherine Jacoby, Toys R US Marketing Manager. I-Nostalgia isekhuphukeni, futhi amathoyizi endabuko enza ukubuya emuva
UJacoby uchaza ukuthi idatha yakamuva ikhombisa ukuthi kunesidingo esisha esisha emakethe yamathoyizi wezingane, ikakhulukazi ukukhuphuka kwezitayela ze-nostalgia. Lokhu kuveza ithuba labathengisi bamathoyizi ukwandisa amabanga abo omkhiqizo akhona.
UJacoby uphinde waphawula ukuthi i-nostalgia akuyona ukuphela kokushayela okuthengiswayo kwamathoyizi wezingane zendabuko, lezo zindaba zezenhlalo zenze kwaba lula ukuthi abantu abadala bathole amathoyizi, nokuthi ukuthenga amathoyizi wezingane akuseyona ihlazo kubantu abadala.
Lapho amathoyizi wezingane athandwa khona kakhulu, uJacoby uthe amashumi ayisithupha namashumi ayisikhombisa abona ukunyuka kwamathoyizi ngezici zomoya, kanye nemikhiqizo efana nokwelulwa, ama-hotwheels, i-pezcandy kanye nama-starwars abuya.
Ngawo-1980s, kwangeniswa ubuchwepheshe obuningi emathobeni, kufaka phakathi ukunyakaza kukagesi, ukunyakaza okukhanyayo nobuchwepheshe be-nintendo kuholele kakhulu imakethe yamathoyizi. Manje, uJacoby uthi, lawa mathoyizi abona ukuphindisela.
Ama-90s abona ukukhuphuka kwenzalo ngamathoyizi aphezulu anobuchwepheshe kanye nezibalo zezenzo, manje manje njenge-tamagotchi, pokemon, pollppep, barbie, ama-hotheels, ama-hotwheels kanye nabasebenza ngamandla enze ukubuya emuva.
Ngaphezu kwalokho, izibalo zezenzo ezihambisana nemibukiso ye-TV ethandwayo '80s TV futhi ziye zaba ngama-IPS athandwayo amathoyizi wezingane namuhla. UJacoby uthe angalindela ukubona amathoyizi amaningi afakwe uphawu ngama-movie aphakathi kuka-2022 no-2023.
