Ibungazwe ngu- Ada Lai/ [i-imeyili ivikelwe] /14 SeSepthemba 2022
Kunomkhuba omusha embonini yamathoyizi, ngokusho komthengisi wamathoyizi iToys R Us. Amathoyizi ezingane akhula ngokuduma njengoba abantu abasha befuna induduzo kumathoyizi ezingane ngezikhathi ezinzima zobhubhane kanye nokwehla kwamandla emali.
Ngokukamagazini i-Toyworld, cishe ingxenye yesine yakho konke ukuthengiswa kwamathoyizi onyakeni odlule kwenziwa ngabaneminyaka engu-19 - kuya kwengama-29 ubudala, futhi ingxenye yawo wonke ama-Legos adayisiwe athengwa abantu abadala.
Amathoyizi abe yisigaba esidingeka kakhulu, njengoba ukuthengiswa komhlaba wonke kufinyelela cishe ku-$104 billion ngo-2021, kwenyuke ngamaphesenti angu-8.5 unyaka nonyaka. Ngokombiko we-NPD we-Global Toy Market Report, imboni yamathoyizi yezingane ikhule ngo-19% kule minyaka emine edlule, imidlalo namaphazili kube ngesinye sezigaba ezikhula ngokushesha ngo-2021.
“Lo nyaka uba ngomunye unyaka ohamba phambili embonini njengoba imakethe yamathoyizi isiphindelela,” kusho uCatherine Jacoby, umphathi wezokukhangisa weToys R Us. I-Nostalgia iyanda, futhi amathoyizi endabuko ayabuya
U-Jacoby uchaza ukuthi idatha yakamuva ibonisa ukuthi kunesidingo esiningi esisha emakethe yamathoyizi yezingane, ikakhulukazi ukukhuphuka kwezitayela ze-nostalgia. Lokhu kuveza ithuba kubathengisi bamathoyizi ukuthi banwebe ububanzi bemikhiqizo yabo ekhona.
UJacoby uphinde waphawula ukuthi i-nostalgia akuyona yodwa into edala ukuthengiswa kwamathoyizi esintu ezingane, nokuthi izinkundla zokuxhumana zenze kwaba lula kubantu abadala ukuthola amathoyizi, nokuthenga amathoyizi ezingane akuselona ihlazo kubantu abadala.
Okuthandwa kakhulu kuzo amathoyizi ezingane, uJacoby uthe i-Sixties and Seventies ibone ukwanda kwamathoyizi anezici eziphefumulayo, nemikhiqizo efana ne-StretchArmstrong, HotWheels, PezCandy kanye ne-StarWars iyabuya.
Ngawo-1980s, ubuchwepheshe obengeziwe bangeniswa kumathoyizi, okuhlanganisa ukuhamba kukagesi, ukukhanya nobuchwepheshe bokunyakaza komsindo, futhi ukwethulwa kweNintendo kwaba nomthelela omkhulu emakethe yamathoyizi. Manje, uJacoby uthi, lawa mathoyizi abona ukuvela kabusha.
Iminyaka yama-90s yabona ukukhula kwentshisekelo kumathoyizi obuchwepheshe obuphezulu nezibalo zesenzo, futhi manje amabhrendi afana ne-Tamagotchi, Pokemon, PollyPocket, Barbie, HotWheels kanye ne-PowerRangers iyabuya.
Ngaphezu kwalokho, izibalo zesenzo ezihlotshaniswa nezinhlelo ze-TV namamuvi adumile 'wama-80s asephenduke ama-Ips adumile wamathoyizi ezingane namuhla. UJacoby uthe angalindela ukubona amathoyizi amaningi ahlanganiswe namamuvi phakathi kuka-2022 no-2023.
Isikhathi sokuthumela: Sep-20-2022
