INdebe Yomhlaba wonke engama-2022 izobanjwa eQatar kusukela ngo-20 Novemba kuya ku-18 Disemba kungu-18 Disemba, okokuqala ukuthi iNdebe Yomhlaba ifike eMiddle East kwathi ngomlando weNdebe Yomhlaba esebusika ebusika. Njengoba imidlalo engama-2022 Hang Youan inhlehliselwe u-2023, ama-Olimpiki asebusika ekuqaleni konyaka nendebe yomhlaba ekupheleni konyaka aqala izehlakalo ezimbili ze-IP, futhi kungenxa yalesi sizathu lapho umkhuhlane yeNdebe Yomhlaba usuqale eChina. I-mascot esemthethweni ye-Qatar World Cup yadedelwa emuva ngo-Ephreli futhi ibilokhu ishaywa nabalandeli emhlabeni wonke. Igama elithi "La'eb" liphefumulelwe yi-headscarf emhlophe egqokwa ama-Arabhu, ngesiShayina esisho ukuthi "umdlali wekhono elikhulu kusho ukuthi" umdlali wekhono elikhulu "ngesiShayina.
I-LUIRKY, evamile neyenye indlela uLa'eeb athole ngokushesha ukunakwa kwawo wonke umuntu, hhayi kuphela abalandeli kodwa futhi nabasebenzisi abancane babasebenzisi be-Intanethi ephathekayo abashiya amazwana emidiya yezenhlalo beveza uthando lwabo lwe-La'eb, kanye nama-wrappers adumile kanye nezidlaliso zalo ezithandwa kakhulu.
Emiqhudelwaneni yezemidlalo yamazwe omhlaba efana nama-Olimpiki asebusika, imidlalo yase-Asia neNdebe Yomhlaba, iyiphi ifomethi yebhizinisi kanye nefomethi eyisisekelo ngemuva kokuthengiswa kwabo okunelayisense ngokusemthethweni?
Imikhiqizo ezungeze ama-Olimpiki Ebusika kanye nemidlalo yase-Asia ibizwa ngokuthi "izimpahla ezinikezwe ngokusemthethweni", kuyilapho imikhiqizo yeNdebe YeNdebe Yomhlaba, i-Arsenal njll.
Abahleli bemidlalo yasebusika yase-Olimpiki kanye nemidlalo yase-Asia eChina bathole amalungelo ezinhlangothini zezehlakalo ezivela ku-IPS (Ikomidi le-Olimpiki lase-Asia, njll.) Umehluko wokuqala ukuthi amalungelo enkomishi yomhlaba asalawulwa yiFIFA, enamalayisense amalungelo ezinkampani zabalingani. Umehluko wesibili ukuthi abagqugquzeli bemidlalo ye-Olimpiki yasebusika nemidlalo yase-Asia eChina banikeze ukukhiqizwa kanye namalungelo okuthengisa emikhiqizweni ephelele ezinkampanini zabalingani ngokwehlukana, kanti i-FIFA inikeze "amalungelo okuthengisa emikhiqizweni ephelele ezinkampanini ezilinganayo ngasikhathi sinye. I-FIFA inika izibonelelo zokukhiqiza kanye namalungelo okuthengisa ezinkampanini zawo ezizakwethu, ezibizwa ngelayisense ".
