I-inflation ibilokhu ishaya amazinga omhlaba wemakethe yomhlaba, ithathe imali enkulu emabhizinisini emhlabeni jikelele. Bambalwa, nokho, abavikelekile ezinsukwini ezenziwa ekwelashweni kwabathengi. Enye inkampani enjalo yi-Weijun Toys, inkampani esekwe eChina eyaziwa ngempumelelo yayo yesikhathi eside nge-minifigure epulasitiki.
Amathoyizi we-Weijun abhekane nokwakha amathoyizi alungele ukuthengisa kanye nama-collectibles avelayo ukuhlolwa kwesikhathi. Imikhiqizo yabo ihlala ihlala ihlala iluhlaza, noma phakathi kobunzima bezomnotho obunganquma inhlangano. Isizathu salokhu ukugxila kwenkampani ku-ODM (Original Design Mager Proving Project kanye nethuluzi lokukhiqiza elilungele ukukhiqizwa, okuvumela ukukhiqizwa okusebenzayo, okusebenzayo ngenkathi kugcinwa amazinga aphezulu.
Kodwa-ke, u-Weijun uzibophezele ekuvuseleleni imisebenzi yakudala, okuyisinyathelo esibalulekile ekugcwaliseni igebe le-nostalgia embonini. Umugqa wenkampani ye-classic yepulasitiki minifigures ukushaya ngezizukulwane zabantu abakhule ngamathoyizi ku-'80s kanye '90s. I-Weijun iphinde yasebenzisa ngempumelelo ama-minifigures athandwayo njenge-dinosaur, mermaid, ama-pony kanye ne-Unicorn minifigures, futhi impumelelo yabo ibingafani.
Lawa ma-minifigures epulasitiki akwenza uphume empilweni yakho eyingqayizivele futhi akubuyisele isikhathi eside ukhohliwe. I-Weijun iyaziqhenya ngokukwazi ukuphinda kabusha lezi zakudala zabathandi bamathoyizi emhlabeni wonke ngenkathi uzigcina zibize. Amakhasimende manje angenza athenge izibalo zazo eziyizintandokazi zepulasitiki kusuka kwinduduzo yemizi yawo ngaphandle kokuphula ibhange. Kuyisimo sokuwina sokuwina sobabili umqoqi wethoyizi kanye nenkampani ekhuphuka intaba yempumelelo.
I-Weijun ivelele embonini yokukhiqiza amathoyizi, iningi lemikhiqizo yalo lenzelwe abathandi bamathoyizi nabaqoqi. Le nkampani ikholelwa ngokuqinile ekubumbeni ngokwayo, igxile olwazini lobuchwepheshe, futhi inikeze amakhasimende ngemikhiqizo esezingeni eliphakeme. Bayakuqonda ukuthi imakethe iyancintisana futhi amakhasimende ancike ezingcebeni ezi-nostalgic ezazihlanganisa nazo.
Ngaphezu kwe-minifigures yepulasitiki, u-Weijun ukhiqize futhi namanye amathoyizi ahlukahlukene epulasitiki, ama-collectibles kanye ne-DIY Imisa ukukhuthaza ubuhlakani ezilalelini. Amathoyizi we-Weijun anezinhlobonhlobo zemikhiqizo, efanele izithameli ezivela ezinganeni eziya kubantu abadala.
I-minifigures yepulasitiki ye-weijun toys ivame ukungena kusetha, engeza into yokumangala nenjabulo kulwazi lokuthenga. Abaningi abathanda kakhulu bathanda ukuqoqa amaqoqo aphelele wezibalo abazithandayo, futhi u-Weijun uqinisekisa ukuthi isibalo ngasinye singekhwalithi ephezulu ye-notch ukugcina inani elihlanganayo.
Ukufingqa, amathoyizi we-weijun avelele embonini ngokugxila ekukhiqizeni kwe-ODM futhi enziwe ngomumo wokukhiqiza isisindo, okubenza babe ngukutshala imali okusebenzayo kumakhasimende ngenkathi eletha imikhiqizo esezingeni eliphakeme. Ukubuyiselwa kwe-minifigures yepulasitiki yasendulo kuyinto ecabangayo futhi enenzuzo ukunyakaza okuletha into edingeka kakhulu ye-nostalgia emakethe yanamuhla. Ngomdlandla wekhwalithi nobuciko, akungabazeki ukuthi amathoyizi we-weijun azoqhubeka nokuletha imikhiqizo ehlukile iminyaka ezayo.
