Under the wave of “Art Toy”, IP licensing cooperation has become a stepping stone to the consumer market.

Kusukela ngoNovemba 1st kuya ku-3rd, i-CTE China Toys Exhibition, CLE China Authorization Exhibition, CKE China Baby Products Exhibition, CPE China Early Childhood Education Exhibition (ngemuva kwalokhu ebizwa ngokuthi "i-China Toys Association") ephethwe yi-China Toys and Baby Products Association (ngemuva kwalokhu okuzochazwa ngayo. njenge "China Toy Association"). Imibukiso emine ebihlelwe yiChina Game Association) ibibanjelwe eXibo City. Njengombukiso wamathoyizi omkhulu kunayo yonke e-Asia, uhehe ababukisi abangu-2,000+ ekhaya naphesheya ngezingu-2,000+ IP, 5,000+ brand, kanye nemikhiqizo engu-500,000+, ehlinzeka amabhizinisi ngamathuba ebhizinisi angenamkhawulo.

Njengedolobha eliwumgogodla esifundeni esiseningizimu-ntshonalanga, i-Chengdu inamandla emisebe yesifunda namandla okusebenzisa, futhi imakethe yabathengi iyasebenza. NgoJanuwari walo nyaka, i-IP yasekuqaleni ethi “Guoxi Fufu” eyethulwe uhlobo lomdlalo wemfashini i-ToyCity Toy City yaqala ukubukiswa e-Chengdu. Kuvulwe umgwaqo uChunxi. Isitolo sokuqala se-DreamWorks eningizimu-ntshonalanga ye-TOP TOY kanye nesitolo sokuqala eningizimu-ntshonalanga ye-X11, izitolo ezimbili zamaqoqo ezithandwayo zavulwa ngokulandelana. NgokukaZhang Ying, iPhini likaMongameli we-China Toys and Baby Products Association, “Noma ngabe kuhlangothi lwemakethe noma ohlangothini lwezamabhizinisi, i-Chengdu inesisekelo esihle sezimboni nesisekelo semakethe, futhi amandla emakethe, abathwali bezentengiselwano namandla okusebenzisa bonke bathole i-IP. Ukuqashelwa komkhiqizo, ukwakheka kwemboni nakho kuyakhula ngesivinini. ”

Imakethe yabathengi ka-Chengdu kwaba umcimbi oyimpumelelo wokufanisa ngalolo suku, eheha ama-IP aziwayo nemikhiqizo efana nePokémon, Minions, Peppa Pig, Doraemon, Hello Kitty, World of Warcraft, kanye ne-Aliyu. Ngokuthatha leli thuba, i-Rongbei Hub Business District, i-Three Kingdoms Creative Design Industry Functional Zone, kanye ne-Eastern Suburb Memory Art Zone nazo zenze ukukhangisa nokukhuthaza ngokwendawo yebhizinisi, izinzuzo zendawo, izinqubomgomo zokukhuthaza ukutshalwa kwezimali, kanye nezohwebo ezisezingeni eliphezulu. amaphrojekthi, ngenhloso yokuhlinzeka ngezimboni kanye nesidingo. Ukufanisa nokufaka idokodo okunembayo nakho kudonse ukunaka kwamabhizinisi.

“Ukusetshenziswa komkhiqizo akuyona nje indlela yokuhlangabezana nezidingo zabathengi, kodwa futhi kuyindlela yokuthuthukisa izinga lempilo.” Kulo mongo, imboni yezimpahla zabathengi yendabuko ingenise amathuba amasha. Ukuvela okungapheli kwezigaba ezintsha kanye nokuphindwaphindwa ngokushesha kwezitolo zosaziwayo eziku-inthanethi kuwukubonakaliswa kwemininingwane yabathengisi ekusetshenzisweni kwengqondo kwesizukulwane esisha sabathengi. “Umuntu ofanele ophethe i-Chengdu Municipal Bureau of Commerce uthe izinkampani eziningi ezaziwayo zizosebenzisa imibukiso emine ehlelwe yi-China Game Association njengendawo yokuqala yokubonisa unyaka omusha kanye nemikhiqizo emisha ye-Spring Festival kanye nemikhiqizo ethrendayo yangonyaka ozayo. bonisa ngokugcwele amathrendi akamuva kuwo wonke uchungechunge lwemboni. UChengdu angasebenzisa lesi simo. Ukugunyazwa kwe-IP kunika amandla imboni yezohwebo neyohwebo yesimanje futhi iba yisitebhisi sokugqugquzela ukusetshenziswa nokuvula izimakethe ezikhulayo.