Abathengi babeka phambili ukusetshenziswa kwemali kwabo lapho bebhekene nokunyuka kwamandla emali kanye nezinye izici zezomnotho, njengoba ezinye zezinzuzo "ezixhaswe" Abathengi abaningi abatholile ngesikhathi sobhubhane seziphelile noma zizophela kulo nyaka. Iqiniso ngukuthi ingxenye yama-wallet wabathengi abanikelwe ezintweni ezifana namathoyiziukuncipha. Abakhiqizi bamathoyizi nakwezinye izimboni kuzodingeka basebenze kanzima ukubamba ucezu lwemali olushiywe ngemuva kokuthi abathengi bakhokhaIzikweletu zabo
Isigaba seToy Super
Ukumba ngokujulile emiphumeleni yemboni yamathoyizi, ezintathu ze-11 izigaba eziyi-11 zithole ukukhula. Amasethi wokwakha ayekhuphuke ama-6%, ngezinzuzo ezinkulu eziqhamuka ezithonjeni ze-LEGO kanye ne-LEGO Speed Champions. Iqhutshwa yiPoksammon, amathoyizi we-Plush
Uhlobo lokudlala oluthengiswa kakhulu
Abathathu kwabangu-10 abaphezulu futhi bangama-10 Brands aphezulu akhula kulo lonke imboniI-Oksammon, amasondo ashisayo, ne-Disney Princess. Eminye imikhiqizo ePop 10 kusukela ngoJulayi kulo nyaka ifaka ama-squishmallows, izimpi zezinkanyezi, umkhathi omangalisayo, i-barbie, umdobi, i-LELO Star Wars kanye neNational Soccer League
Isimo somkhakha wamathoyizi
Njengoba unyaka wonke uthuthuka, imboni yamathoyizi idinga ukulungiselela umthelela ozoba nawo abathengi abaningana kubathengi. Yize izinga lokunyuka kwamandla emali liyancipha, kusakhula, futhi okubaluleke kakhulu kwemindeni kufanele kube ukondla imindeni yazo. Izinkokhelo zemalimboleko zabafundi zizoqala ngo-Okthoba. Ababolekisi abayizigidi ezingama-45 abathintekile, ingxenye enkulu kunazo zonke (ubudala abangama-25 kuya ku-49) libambe cishe amaphesenti angama-70 esikweletu semalimboleko yabafundi. Leli qembu labathengi lisebenzisa ama- $ 11 billion ngonyaka kumathoyizi, ngakho-ke isabelo sabo soMkhakha Wamathoyizi asibalulekanga. Uhlelo Lokunakekela Izingane luhlelwe nokuqeda lokhu kuwa, kushiya imindeni enezingane ezifika kwezigidi eziyi-9.5 ezidinga ukulungiselela ukunakekelwa kwengane.
Ngasohlangothini oluhle, mhlawumbe uBarbie uzosindisa imboni yamathoyizi. Imiphumela yokuthengisa ka-JULY ikhombisa ukululama embonini yamathoyizi uma kuqhathaniswa nekota yesibili, ngenxa enkulu ngenxa yezakhiwo zefilimu
2023 amafilimu amabili athinta imboni yamathoyizi
Noma ngabe i-Warner Bros. '"UBarbie: I-movie" yayisezinkundla zemidlalo amasonto amabili kuphela, i-mattel kaBarbie yayingumkhiqizo okhula ngokushesha ngoJulayi. Angikaze ngiyibone imakethe yamathoyizi lokhu kushisa selokhu kwaphela izimpi zezinkanyezi: amandla avuse. Ifilimu, ekhishwe ngoDisemba 2015, yangena e-Disney Star Wars Era, eyayibona imboni yamathoyizi ikhula ngo-7% lowo nyaka ngemuva "kwezimpi zezinkanyezi." Ngonyaka olandelayo, imboni yakhula ngamaphesenti ayi-5. Ngikholwa ukuthi amandla avuse amandla akhuthaza abantu ukuthi baye esitolo futhi bathenge imikhiqizo ye-Star Wars, kepha bahamba bathenga okuningi
Njengoba upinki kuwo wonke amagumbi nenjabulo ezimbonini nasezizukulwaneni ngezizukulwane, i-buzz ezungeze i-barbie idale umdlandla ngaphezu kwendawo uqobo. Lona ukululama imboni yamathoyizi idinga ukuthola ukuthi abathengi babambe iqhaza ngokwengeziwe ngamathoyizi futhi babalethe ku-Toy Aisle. Ngezinselelo zezomnotho eziswayipha ezisizungezile, imboni idinga ukusebenzisa amathuba amaningi kulezi zikhathi ezikhethekile ukuletha umuzwa wenjabulo nenjabulo ezimpilweni zethu