Abathengi babeka phambili ukusebenzisa kwabo imali lapho bebhekene nokwehla kwamandla emali nezinye izici zomnotho, njengoba ezinye zezinzuzo “ezixhaswe” abathengi abaningi abazithola ngesikhathi sodlame seziphelile noma zizophela kulo nyaka. Iqiniso liwukuthi ingxenye yezikhwama zabathengi ezinikezelwe ezintweni zokuzikhethela njengamathoyiziencipha. Abakhiqizi bamathoyizi nezinye izimboni kuzodingeka basebenze kanzima ukuze bathathe ucezu lwemali esele ngemuva kokukhokha kwabathengi.izikweletu zabo
Isigaba esikhulu samathoyizi
Ukujula emiphumeleni yemboni yamathoyizi, izigaba ezintathu kwezingu-11 eziphezulu zizuze ukukhula. Amasethi okwakha anyuke ngo-6%, izinzuzo ezinkulu zivela ku-Lego ICONS kanye ne-Lego Speed Champions. Eqhutshwa i-poksammon, amathoyizi aluhlaza abe nenani lesibili lemali eningi, akhuphuka ngamaphesenti amabili, alandelwa yizimoto, aphinde akhuphuka ngamaphesenti amabili kuma-Hot Wheels.
Ibhrendi yamathoyizi ethengiswa kakhulu
Abathathu kwabayishumi abaphambili baphinde babe yimikhiqizo eyi-10 ehamba phambili embonini yonkana
oksammon, Hot Wheels, kanye Disney Princess. Eminye imikhiqizo ephakathi kwe-10 ephezulu kusukela ngoJulayi walo nyaka ihlanganisa i-Squishmallows, i-Star Wars, i-Marvel Universe, i-Barbie, i-Fisher, i-Lego Star Wars ne-National Football League.
Isimo semboni yamathoyizi
Njengoba unyaka uqhubeka, imboni yamathoyizi idinga ukulungiselela umthelela izici eziningana ezizoba nawo kubathengi. Nakuba izinga lokwehla kwamandla emali liyancipha, kodwa lisakhula, futhi into esemqoka emindenini kufanele kube ukondla imindeni yayo. Izinkokhelo zemalimboleko yabafundi zizoqala kabusha ngo-Okthoba. Kubaboleki abayizigidi ezingama-45 abathintekile, ingxenye enkulu kunazo zonke (abaneminyaka engama-25 kuya kwengama-49) ibamba cishe amaphesenti angama-70 esikweletu semalimboleko yabafundi. Leli qembu labathengi lichitha amaRandi ayizigidi eziyizinkulungwane ezingu-11 ngonyaka kumathoyizi, ngakho ingxenye yalo embonini yamathoyizi ayisho lutho. Uhlelo lwezibonelelo zokunakekelwa kwezingane nalo luzoqeda lokhu kuwa, okushiya imindeni enezingane ezifika ezigidini ezingu-9.5 okudingeka zilungiswe ukuze zikhokhele ukunakekelwa kwezingane.
Ngakolunye uhlangothi, mhlawumbe uBarbie uzosindisa imboni yamathoyizi. Imiphumela yokuthengisa yangoJulayi ikhombisa ukusimama okuthile embonini yamathoyizi uma kuqhathaniswa nekota yesibili, ikakhulukazi ngenxa yezakhiwo zefilimu
2023 Amafilimu amabili athinte imboni yamathoyizi
Noma uWarner Bros. '” U-Barbie: Ifilimu “yayisematiyetha amasonto amabili kuphela, u-Barbie ka-Mattel wayengumkhiqizo okhula ngokushesha kakhulu ngoJulayi. Angikaze ngiyibone imakethe yamathoyizi ishisa kanje kusukela ku-Star Wars: The Force Awakens. Ifilimu, ekhishwe ngoDisemba 2015, yangenisa inkathi ye-Disney's Star Wars, lapho imboni yamathoyizi ikhula ngo-7% ngalowo nyaka ngemuva kwe-"Star Wars." Ngonyaka olandelayo, imboni yakhula ngamaphesenti angu-5. Ngikholwa ukuthi iThe Force Awakens yenze abantu ukuthi baye esitolo bayothenga imikhiqizo ye-Star Wars, kodwa bashiya futhi bathenga eminye.
Ngombala obomvana kuwo wonke amakhona kanye nesasasa kuzo zonke izimboni nezizukulwane, ukuduma okuzungeze u-Barbie kudala isasasa ngale kwendawo ngokwayo. Lokhu ukubuyisela imboni yamathoyizi okudingayo ukuze abathengi bahileleke kakhulu ngamathoyizi futhi bawalethe endaweni yokudlala. Njengoba kunezinselelo zomnotho ezisizungezile, imboni idinga ukusebenzisa ezinye zalezi zikhathi ezikhethekile ukuze ilethe umuzwa wenjabulo nesasasa ezimpilweni zethu.
Isikhathi sokuthumela: Nov-21-2023
