Umlando Omude
Izinsuku zokuthengisa zokuqala ezithengiswayo futhi zinikeze izinsuku ezingama-1905, lapho inkampani ye-quaker Oats ivumela amakhasimende aqoqe izitembu ezanele ukubahlenga izitsha zangempela ze-porcelal, futhi bekungekho kuze kube ngu-1950 izinkampani zokudla zaqala ukubeka ama-freebies emabhokisini. Kusuka lapho,amathoyiziube ngenye yama-freebies aphezulu ezinkampanini zokudla futhisebedumile.
Ngo-1957, iKellogg yaqala khona ipulasitiki yasepulasitiki; Ngawo lowo nyaka, uNabisco wabeka "ama-ragical underwater ama-frogren" ebhokisini laso lokudla kwasekuseni okusanhlamvu. Ngo-1966, uju lwezinyosi ezinolaka okusanhlamvu kwasekuseni (ama-pumps kashukela) kwathumela amathoyizi wezilwane zasepulazini; Ngo-1967, ama-REARFAST REALCLES RICCLES athumela imifanekiso yabalingiswa bezingane baseBrithani; Ngo-1976, uKellogg wanikeza uMnu amadoda anamathela ebhokisini leCoco Pops ... ngo-1979, uMcDonald wajoyina umncintiswano futhi waletha amalayisense e-IP ekunikezelweni kwamathoyizi, akha umkhuba.
Ngawo-1990s, iKellogg's kuphela iqashe izinkampani ezintathu zokuphromotha ukuthi zize nemibono yokukhushulwa. I-Logistix, omunye wabalingani bayo bokuphromotha, ulinganisa ukuthi ithengise amathoyizi ayizigidi eziyinkulungwane.
Kuyisipho kepha akusona
Ngaphambi kokuqamba amathoyizi ama-giveaways, i-logistix ilandelela zonke izinhlobo zocwaningo oluhlobene nezingane: Mangaki amaphakethe izingane ezithola, mangaki ama-TV akhombisa, nokunye. Umsunguli we-logistix u-Ian Madeley uthi kuyinselele ukudala okuthile okungabamba ukunakwa kwengane imizuzu embalwa. Okokuqala, izindleko kufanele zilawulwe ngokulandelana kwamasenti ambalwa. Futhi iningi lezindikimba zamathoyizi lalingathathi hlangothi ngokobulili, ezimweni ezimbalwa "eziqondiswe kumfana" (ngoba ngaleso sikhathi, amantombazane ajabule ukudlala namathoyizi abafana, kepha abafana abajabule ukudlala namathoyizi amantombazane). Ngakho-ke ngaphambi kokwenza isiphakamiso kwinkampani yokudla, ama-logistix abahleli bacabanga ngemindeni yabo ukuze babone ukuthi bangathola imvume kulabomama nezingane. "Izingane ziqondile kakhulu, zikuthanda uma zithanda, azithandi uma zingafuni." "Ukhumbula umklami womkhiqizo uJames Allerton.
Kunezinselelo eziningi eziningi. Futhi, cabanga ngamathoyizi ebhokisini lomkhiqizo leKellogg. Ubukhulu obuphezulu bungu-5 x 7 x 2 cm. UJames Allerton uthe: "Uma uklama, awukwazi ukwedlula amamilimitha ayi-1
Ukuphromotha okujwayelekile kuzohlala kusuka emavikini ayisithupha kuya ezinyangeni ezintathu. Lokho bekusho ukuthi amafektri ase-Asia kwadingeka akhiqize amathoyizi ayizigidi ezingama-80 ngesikhathi, ngakho-ke kwathatha cishe iminyaka emibili kusukela kumqondo ebhokisini.
Izikhathi zokushintsha zokutholwa kwamathoyizi
Njengamanje, umkhuba wokunikeza amathoyizi ekudleni usenyamalele e-UK ngenxa yezidingo zenqubomgomo.
Maphakathi nawo-2000s, amaqembu abathengi aqala ukucindezela uhulumeni ngokudla okunempilo ezinganeni. UDebra Shipley, i-MP yabaSebenzi, eqhutshwa ngoMthetho Wokudla Wezingane, okuvimbela indlela ukudla okuthengiswa ngayo ezinganeni. Ukusetshenziswa kokunikezwa kwamathoyizi njengendlela yokuphromotha kungenye indlela ekhawulelwe. Isihlolisiso esandayo sehlise izinkampani ezisanhlamvu. E-UK, ama-McDonald's abeke isiphepho futhi agcizelele ukuqhubeka alethe amathoyizi ekudleni kwawo okujabulisayo.
Ngenkathi kuvinjelwe e-UK, ukunika amathoyizi ekudleni kuyachuma kwenye indawo.
I-Creat, i-ejensi yokukhangisa esekwe eSdney eshintshele i-logIstix njengoba umlingani we-toy we-toy ka-toylion e-australia e-Australia nase-New Zealand ngo-2017 america ngo-2022.
Vele, ukufundwa kwamathoyizi kula mabhokisi okudla sekushintshile nezikhathi. Ekuqaleni kuka-2000s, ngokunyuka kwemidlalo yokudlala yasekhaya, izinkampani ezisanhlamvu zaqala ukunikela ngemidlalo ebhokisini le-CD-ROM, futhi kamuva, izingane zaqondiswa kumawebhusayithi noma izinhlelo zokusebenza lapho zazingadlala khona imidlalo enophawu. Muva nje, amakhodi we-QR kumabhokisi okudla kwasekuseni kwaseNabisco's BreakFay Cereal arekhoda aqondise amakhasimende ku- "Avatar: Amanzi" -AmaManzi angokoqobo umdlalo.
Angazi, izipho zamathoyizi zizonyamalala kancane emkhakheni wokudla?
