Kusukela ngonyaka we-1970, imboni yamathoyizi iye yabhekana nokushintsha okukhulu ekugxiliseni kwayo, isuke kude nokudlalwa kwendabuko nasekuthandeni kwamathoyizi athuthukayo ngokususelwa kuma-movie athandwayo nemibukiso ye-TV. Lokhu kunikeze uhlobo olusha lomqoqi wethoyi, umuntu ofuna ukuphindaphinda kwabalingiswa abathandayo kanye nama-props avela kuma-franchises abo athandekayo.
SowoNgokukhethekile ekwakheni amathoyizi asezingeni eliphakeme, okwenziwe ngezifiso okusekelwe kumdlalo othandwayo kanye nefilimu kanye ne-IPS. Imikhiqizo yabo isukela kwizibalo zezenzo ezithombeni nakho konke okuphakathi. I-Weijun iyakwazi ukudala izethulo ezinembile ngokumangalisa kwezinhlamvu ezithandwayo, ezinjenge-Disney, uHarry Potter, kanye nathi sawubona kitty, kanye nezinto ezivela kula ma-franchises afanayo.
Amathoyizi asuselwa ku-TV ne-TV asedume kakhulu ukuthi anxusa abahlukahlukene iminyaka yobudala. Ezinganeni ezifuna ukudlala ngezinombolo zezenzo kubantu abadala abafuna ukubonisa ama-colliblebles emakhaya abo, kukhona imakethe yalezi zinhlobo zamathoyizi kuwo wonke amathoyizi. Lokhu kuvumele izinkampani njenge-Weijun ukuthi zichume, njengoba zikwazi ukunikela ngemikhiqizo ehlukahlukene enakekela ama-demographics ahlukene.
