Ngemuva kweminyaka emibili yomsebenzi we-inthanethi, imboni yamathoyizi yase-US yagcina ihlangene kulo nyaka e-Dallas, eTexas, "i-2023 Preview & 2022 Holiday Market" ye-American Toy Association. Ngosuku lokuqala lombukiso, kwamenyezelwa uhlelo olukhethekile lwakamuva lwe-American Toy Awards.
Uma kuqhathaniswa nombukiso wokugcina ongaxhunyiwe ku-inthanethi (i-Dallas Toy Fair ka-2019), inani labakhangisi abakhangwe yilo mbukiso lenyuke ngo-33%, futhi isibalo sabathengi ababhaliswe ngaphambilini phesheya kwezilwandle senyuke cishe ngo-60%, okubonisa isidingo esikhulu semibukiso engaxhunyiwe ku-inthanethi imboni.
Ngesikhathi sombukiso, abagqugquzeli baphinde babambe imisebenzi eminingi, okuhlanganisa imisebenzi yesithangami eyenzelwa ngokukhethekile osomabhizinisi besifazane bamathoyizi, abasunguli, izinkampani eziqalayo kanye nabaphathi besifazane, bebanikeza inkundla yokukhombisa ngokuqondile nokwethula imikhiqizo kubathengi abakhulu njenge-Walmart kanye nabaphezulu. izinkampani zamathoyizi ezifana noHasbro noTakara Tomy, ukuze bathole amathuba okubambisana.
Uhlelo olukhethekile lwama-American Toy Awards, olwembulwa ngosuku lokuqala lwe-2023 Preview & 2022 Holiday Market, luthole imingenelo engu-550 futhi lwaqoka abaphumelele abangu-122 ngemva kokubuyekezwa yijaji elingochwepheshe elihlanganisa ochwepheshe bamathoyizi nemidlalo, abathengisi, izifundiswa nezintatheli. Abawinile emikhakheni yobungcweti banqunywa ngokuvota ezinkampanini ezingamalungu e-American Toy Association, abathengisi bamathoyizi (abajwayelekile nabachwepheshe), abezindaba, nabathengi.
Njengamanje, i-Lego ingumnqobi omkhulu phakathi kwezigaba ezingu-17 zemiklomelo eshicilelwe ohlelweni olukhethekile lwe-American Toy Awards, futhi iwine imiklomelo emihlanu yaminyaka yonke: amathoyizi aqoqekayo, amathoyizi aqoqiwe, amathoyizi "omfana omkhulu", amasethi egeyimu nezimoto zokudlala. Imikhiqizo eyaziwa kakhulu njenge-Mattel, Moose Toys, Crayola, Pokémon, Just Play, Jazwares, njll. nabo bawine imiklomelo ngemikhiqizo yabo.
Ngaphezu kwalokho, owinile Umklomelo Wonyaka Wethoyizi uzonqunywa ithimba lamajaji angochwepheshe, futhi owinile Indondo Yethoyizi Edumile izonqunywa ukuvota kwabathengi ku-inthanethi (ikheli lokuvota, i-ToyAwards.org, ukuvota kuvuliwe kuze kube umhla ka-11 Novemba). Yomibili imiklomelo izomenyezelwa ngoNovemba 21, 2022.
Le mikhiqizo elandelayo abawinile balolu hlobo olukhethekile lwe-"American Toy Awards":
1) Umklomelo Wezibalo Zonyaka
I-Jurassic World Dominion Super Colossal Giganotosaurs by Mattel, Inc.
2) Umklomelo Wamathoyizi Wonyaka Aqoqwayo
I-LEGO Minifigures The Muppets by LEGO Systems, Inc.
3) Hlanganisa Umklomelo Wonyaka Wamathoyizi
I-LEGO MARVEL I am Groot by LEGO Systems, Inc.
4) Umklomelo Wamathoyizi Okudala Wonyaka
I-Magic Mixies Magical Crystal Ball kaMoose Toys LLC.
5)(Umlingiswa)Umklomelo Wezibalo Zonyaka
I-Black Panther: Iqoqo Le-Wakanda Forever Fresh Fierce by The Fresh Dolls by World of EPI Company
6)Indondo Yemidlalo Yonyaka
Umdlalo Wekhadi Lokuhweba Le-Pokémon: Ibhokisi Lomqeqeshi We-Pokémon GO Elite le-Pokémon Company International
7)Indondo Yemidlalo Yamathoyizi Enkulu Yonyaka
Imibono ye-LEGO® Ihhovisi le-LEGO Systems, Inc.
8)Indondo Yemidlalo Yezingane Yonyaka
I-CoComelon Ultimate Learning Adventure Bus by Just Play.
9) Umklomelo Womkhiqizo Wonyaka onelayisensi
Squishmallows by Jazwares
10)Indondo Yamathoyizi Angaphandle Yonyaka
Twister SPLASH by WowWee
11)Indondo Yemidlalo Yesudi Yonyaka
I-LEGO® Super Mario™Adventures nge-Peach Starter Course yi-LEGO Systems, Inc.
12)Indondo yePlush Toys of the Year
16” Squishmallows by Jazwares
13)Indondo Yethoyizi Yonyaka Yasenkulisa
Umbala we-Crayola & Sula I-Mat Engase Isebenze ngu-Crayola, LLC
14)Indondo ye-Riding Toy of the Year
I-Mario Kart™ 24V Ride-On Racer ka-JAKKS Pacific
15) Umklomelo Wamathoyizi Akhethekile Wonyaka
U-Ann Williams Craft-tastic Nature Scavenger Hunt Potions yi-PlayMonster Group LLC
Umklomelo Wamathoyizi Akhethekile Wonyaka
I-Snap Circuits: Amandla Aluhlaza ngu-ELENCO
16）Umklomelo Wonyaka Wesayensi Nezemfundo
Ikhithi yesayensi ye-VR kaBill Nye eyenziwe ngabakwa-Abacus Brands
17) Umklomelo Wezimoto Zonyaka
I-LEGO® Technic™ McLaren Formula 1™ Race Car by LEGO Systems, Inc.
Isikhathi sokuthumela: Oct-09-2022
