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Ikhodi entsha yezimiso zokuziphatha ekukhangisweni kwamathoyizi okungelona iqiniso

Ikhodi ye-deontological ekukhangiseni kwamathoyizi okungabandlululi ngokobulili eyasayinwa ngo-Ephreli 2022 nguMnyango Wezindaba Zabathengi, i-Spanish Association of Toy Manufacturers (AEFJ) kanye ne-Autocontrol iqala ukusebenza ngalo Lwesine, Disemba 1, 2022, ukuze kukhangiswe ukukhiqizwa okusha.

Ikhodi entsha yokuzilawula, ethatha indawo yekhodi ka-2005, iyisivumelwano phakathi kukaHulumeni nomkhakha wezokukhangisa namathoyizi ngenxa yalokho izikhangiso ezisebenzisa isithombe samantombazane ezikhangisweni eziqondiswe ezinganeni ngendlela ebandlululayo noma ehlukumezayo. kukhiqizwa. Inhloso ukuthi izindawo zokudlala zilingana kakhulu, zineqiniso futhi ziyakha, izici eziyisisekelo zokuvikela nokuthuthukiswa kwengane.

Ikhodi yakhiwe ngezinkambiso ezingama-64 ze-deontological, kusukela kulo Lwesine, kumele zihlonishwe ekuthuthukisweni, ekuqhutshweni nasekusabalaliseni imikhankaso yokukhangisa nemiyalezo eqondiswe ezinganeni ezingaphansi kweminyaka eyishumi nanhlanu ubudala, ngokunaka okukhethekile ebangeni leminyaka ukusuka ku-zero kuye kweyisikhombisa. iminyaka ngenxa yobudala babo obukhulu. Phakathi kwezinto ezintsha zayo, izinyathelo ezihloselwe ukukhuthaza kanye nokukhuthaza isithombe sobuningi, sokulingana kanye nesingenayo i-stereotype sezingane siyagqama. Ngalesi sizathu, ukubonakaliswa kwamantombazane anezincazelo zocansi kuzovinjelwa futhi ukuhlangana okukhethekile kwamathoyizi akhiqiza izindima, ngokwesibonelo, ukunakekelwa, umsebenzi wasendlini noma ubuhle kanye nawo, kanye nesenzo, ukuvivinya umzimba noma ubuchwepheshe nezingane kuzogwenywa.

Ngaphezu kwalokho, amathoyizi ngeke anikezwe inkomba ecacile noma engacacile yokuthi awobulili obubodwa noma obunye, futhi ngeke kwenziwe ukuhlotshaniswa kwemibala (okufana nopinki wamantombazane, noluhlaza okwesibhakabhaka kubafana). Izikhangiso zizozama futhi ukusebenzisa ulimi oluhlanganisayo futhi zethule amamodeli amahle ukuze kukhuthazwe ukusetshenziswa okunempilo, okunomthwalo wemfanelo nokusimeme. Enye into entsha yekhodi ukuthi ukuxhumana kwezohwebo kufanele kuchaze umkhiqizo ngendlela eqondakalayo necacile kubantwana. Ngokunjalo, bazokwethula amakhono imikhiqizo ekwazi ukuwathuthukisa ezinganeni futhi ayisihluthulelo sokukhula kwabo, njengokusungula, ukuthuthukiswa ngokomzimba nokuhlakanipha, ukuhlalisana kwabantu noma ukuzwelana.

Ngokuhambisanayo, futhi ngenjongo yokunikeza ulwazi oluyiqiniso nolwengeziwe ngezici zemidlalo namathoyizi, izikhangiso ezilalelwayo nezibukwayo kufanele zihlanganise uchungechunge lwezithombe ezicacisa ngokucacile izindaba ezihlobene nokuhlanganisa, intengo noma izidingo zobuchwepheshe. Ama-pictograms azoba nosayizi othatha okungenani u-7% wesikrini, kuzodingeka abekwe engxenyeni engenhla kwesokunxele sesikrini noma nini lapho kunokwenzeka futhi azohlala okungenani imizuzwana emibili.

Ezinye izibopho zemboni

Ukuze kugwenywe okulindelekile okungamanga, umkhakha wamathoyizi uphinde uzibophezele ekuqinisekiseni ukuthi izethulo ezibhaliwe, ezizwakalayo nezibonwayo zemikhiqizo zithembekile eqinisweni futhi azibadideli izingane mayelana nezici zomkhiqizo onyusiwe noma izinzuzo zawo. Ukuze benze lokhu, bazogwema ukuhlanganisa izithombe zangempela kanye nezinganekwane ezipopayi ezikhangisweni, noma ukuhlanganisa kokubili ngaphandle komehluko ocacile phakathi kwazo.

Ukwengeza, kulezo zikhangiso lapho amathoyizi emvelo emile amelelwa khona ngokuhamba, kufanele kucace ngokusobala ukuthi lokhu kususwa kukhiqizwa ngumnikelo wemishini wesandla noma okufanayo. Ukuvela ekukhangiseni kwamathoyizi abalingiswa abadume kakhulu ezinganeni njengabethuli noma ababambiqhaza ezinhlelweni zikamabonakude, abalingisi bangempela noma abaqanjiwe bamamuvi noma uchungechunge, abalingisi abavela emhlabeni wonke wezemidlalo noma umculo noma abagqugquzeli nakho kuzolawulwa . Ngokufanayo, izikhangiso ngeke ziphakamise ukuthi abantu abadala abanikeza i-amathoyizi okukhangisabangcono noma baphana kakhulu, futhi ngeke bahlobanise ukutholwa komkhiqizo nokuthandwa okukhulu noma ukwamukelwa komphakathi maqondana nomntwana, futhi ngeke bakhuthaze ukunqwabelana okuphoqelekile kwamathoyizi. Okokugcina, uma kubhekwa intuthuko enkulu kubuchwepheshe obusha kanye nokufinyelela kubo yizingane, ikhodi entsha yokuzilawula ihlanganisa nesigaba sokukhangisa kwamathoyizi ku-inthanethi.

Kuyo, ukukhangisa okuqondiswe ngamadivaysi eselula ezinganeni ezingaphansi kweminyaka eyishumi nane akuvunyelwe ngokusobala. Kuphinde kusungulwe njengesibopho sokuthi, uma izinhlelo zokusebenza noma imidlalo isetshenziselwa izinjongo zokuxhumana zezentengiso, kufakwe iminyaka enconyiwe yomamukeli.

Amathoyizi we-WeiJun

I-Weijun Toys ikhethekile ekukhiqizeni izibalo zamathoyizi epulasitiki (ezixutshwe) & nezipho ezinamanani okuncintisana kanye nekhwalithi ephezulu. Sineqembu elikhulu labaklami futhi sikhipha imiklamo emisha njalo ngenyanga. I-ODM&OEM yamukelwe ngemfudumalo. Imiklamo engaphezu kweyi-100 yamathoyizi ezingane e-unisex evela ku-Weijun Toys iletha izingane kunjabulo nenjabulo yomhlaba wonke emhlabeni.

I-Weijun OEM Project Disney


Isikhathi sokuthumela: Dec-03-2022