Ngonyaka odlule, cishe ingxenye yesine yokuthengiswa kwamathoyizi yavela kwabaneminyaka engu-19 kuya kwengu-29 ubudala kanti ingxenye yamabhulokhi e-Lego athengiwe yathengwa abantu abadala, ngokusho kukamagazini i-Toy World.
Amathoyizi abe yisigaba esidingeka kakhulu, njengoba ukuthengiswa komhlaba wonke kufinyelele cishe ku-US$104 billion ngo-2021, kwenyuke ngo-8.5% unyaka nonyaka. Ngokombiko we-NPD we-Global Toy Market Report, imboni yamathoyizi yezingane ikhule ngamaphesenti angu-19 kule minyaka emine edlule, imidlalo namaphazili kube ngesinye sezigaba ezikhula ngokushesha ngo-2021.
Umphathi wezokukhangisa we-Toys R Us u-Catherine Jacoby uthe, "Njengoba imakethe yamathoyizi isibuyela emuva, lona kuzoba omunye unyaka omuhle embonini."
Amathoyizi Endabuko Enziwa Abuya Nokunyuka Kwe-Nostalgia
UJacoby uchaza ukuthi izibalo zakamuva zikhombisa ukuthi kunesidingo esikhulu esisha emakethe yamathoyizi yezingane, ikakhulukazi ngokukhuphuka komkhuba we-nostalgia. Lokhu kuveza ithuba kubathengisi bamathoyizi ukuthi banwebe ububanzi bemikhiqizo yabo ekhona.
UJacoby uphinde aveze ukuthi i-nostalgia akuyona ukuphela kwesici esibangela ukuthengiswa kwamathoyizi endabuko ezingane; izinkundla zokuxhumana zenze kwaba lula ukuthi abantu abadala bathole amathoyizi kanti akusenankinga kubantu abadala ukuthi bathengele izingane amathoyizi.
Uma kukhulunywa ngokuthi yimaphi amathoyizi ezingane adume kakhulu, uJacoby uthi ngeminyaka yamashumi ayisithupha namashumi ayisikhombisa abona ukwanda kwamathoyizi anemisebenzi yokuvuthwa umoya, nemikhiqizo efana neStretchArmstrong, HotWheels, PezCandy kanye neStarWars yayibuyela emfashinini.
Ngeminyaka yamashumi ayisishiyagalombili, ubuchwepheshe obengeziwe bangeniswa kumathoyizi, okuhlanganisa ukuhamba kukagesi, ubuchwepheshe besenzo sokukhanya nomsindo, futhi ukwethulwa kweNintendo kwaguqula imakethe yamathoyizi, uJacoby athi manje isiqala kabusha.
Eminyakeni yamashumi ayisishiyagalolunye kwaba nokukhuphuka kwentshisekelo kumathoyizi obuchwepheshe obuphezulu nezibalo zesenzo, futhi manje amabhrendi afana noTamagotchi, Pokémon, PollyPocket, Barbie, HotWheels kanye nePowerRangers ayabuya.
Ngaphezu kwalokho, izibalo zesenzo ezihlotshaniswa nezinhlelo ze-TV ezidumile zama-80s namamuvi seziphenduke ama-IP adumile wamathoyizi ezingane namuhla, futhi u-Jacoby uthi ungalindela ukubona amathoyizi amaningi ahlanganiswe ngama-movie ngo-2022 nango-2023.
Isikhathi sokuthumela: Oct-31-2022
