Ngonyaka owedlule, cishe ikota yokuthengisa amathoyizi kwaqhamuka kusuka eminyakeni engu-19 kuye kwengama-29 ubudala kanye nengxenye yamabhulokhi we-LEGO athengiswa ngabantu abadala, ngokusho komagazini we-Toy World.
Amathoyizi abe yisigaba esifunekayo, ngokuthengisa okugcwele emhlabeni jikelele afinyelela cishe ama-US $ 104 billion ngo-2021, up 8.5% unyaka nonyaka. Ngokusho kombiko wemakethe ye-NPD's Global Toy, imboni yamathoyizi wezingane ikhule ngamaphesenti ayi-19 eminyakeni emine edlule, nemidlalo namaphazili okuba ngolunye lwezigaba ezikhula ngokushesha ngo-2021.
Amathoyizi R EMelika Marketing Manager Caperine Jacoby uthe, "Ngemakethe yamathoyizi endabuko eshayisana emuva, lokhu kusethelwe ngonyaka we-bumper walombo imboni." "
Amathoyizi endabuko enza ukubuya nokunyuka kwe-nostalgia
UJacoby uchaza ukuthi izibalo zakamuva zibonisa ukuthi kunesidingo esisha esisha emakethe yamathoyizi wezingane, ikakhulukazi ngokunyuka komkhuba we-nostalgia. Lokhu kuveza ithuba labathengisi bamathoyizi ukwandisa amabanga abo omkhiqizo akhona.
UJacoby uveza nokuthi i-nostalgia akuyona ukuphela kwento eshayela amathoyizi wezingane zendabuko; I-Social Media ikwenze kwaba lula ukuthi abantu abadala bathole amathoyizi futhi akusekho okunzima kubantu abadala ukuthenga amathoyizi wezingane.
Uma kukhulunywa ngawo amathoyizi wezingane athandwa kakhulu, uJacoby athi amashumi ayisithupha namashumi ayisikhombisa abona ukunyuka kwamathoyizi ngemisebenzi yomoya, kanye nemikhiqizo efana nokwelulwa, ama-hotwheels, i-pezcandy kanye nama-starwars abuya enkundleni.
Ngamashumi amathathu, kwangeniswa ubuchwepheshe obuningi emathobeni, kufaka phakathi ukunyakaza kukagesi, ubuchwepheshe besenzo sokukhanya nobuzwango, kanye nokwethulwa kwe-nintendo kuguqule imakethe yamathoyizi, kusho uJacoby athi manje esebona ukuphindisela.
Amashumi ayisishiyagalolunye abona ukunyuka kwenzalo kumathoyizi aphezulu anobuchwepheshe kanye nezibalo zezenzo ezisezingeni eliphezulu, futhi manje ama-brands afana neTamagotchi, Pokémon, Pollypocket, Barbie, Hotheels kanye APowerranger enza ukubuya emuva.
Ngaphezu kwalokho, izibalo zezenzo ezihambisana nemibukiso nama-movie nama-movie athandwayo ama-IPS athandwa amathoyizi wezingane namuhla, futhi uJacoby uthi ungalindela ukubona amathoyizi amaningi we-movie ngonyaka ka-2022 no-2023.
