Abanikazi abazimele be-LOL Surprise!, i-Rainbow High, i-Bratz nezinye izinhlobo zemikhiqizo banikele ngezigidi ezingu-500 zamaRandi ukuze bakhe impahla yokukhiqiza neyobuhlakani.
I-MGA Entertainment enkulukazi isiphenduke isidlali sakamuva esikhulu ngaphandle kweHollywood ukukhomba ibhizinisi lokuqukethwe.
Inkampani ezinze ngasese e-Chatsworth ephethe imikhiqizo edumile efana ne-LOL Surprise!, i-Rainbow High, i-Bratz ne-Little Tikes yethule i-MGA Studios, okuyimali engu-$500 million kanye nengxenye yempahla ye-Drive Acquisitions and New Productions.Lolu phiko luzoholwa nguJason Larian, indodana yomsunguli we-MGA Entertainment kanye ne-CEO u-Isaac Larian.
I-MGA isineminyaka ikhiqiza uchungechunge olupopayi oluhlobene nohlobo lwayo lwamathoyizi, kodwa i-MGA Studios yethulwa ukuze ithuthukise kakhulu ikhwalithi yokukhiqiza.Isinyathelo sokuqala ekusunguleni isitudiyo kwaba ukutholwa kwe-Pixel Zoo Animation, isitolo sopopayi esizinze e-Brisbane, e-Australia.Isivumelwano sinenani eliphansi lamanani ayisishiyagalombili.Umsunguli wePixel Zoo kanye ne-CEO u-Paul Gillette uzojoyina i-MGA Studios njengozakwethu.
I-Pixel Zoo izohlala e-Australia futhi iqhubeke yenzela amakhasimende angaphandle omunye umsebenzi.Manje, nokho, usenikela ngezinsiza ezibalulekile ekuthuthukisweni kokuqukethwe ukusiza ukuvuselela lokho u-Isaac Larian akubiza ngokuthi “indawo yonke encane ephephile” ku-inthanethi futhi ilethe izingane kumikhiqizo yenkampani ngezinhlelo zokusebenza.
U-Larian Sr. wasungula inkampani ngo-1979. Le nkampani yadlula izikhathi eziningana ngaphambi kokushintsha igama layo laba i-MGA Entertainment (kusuka ku-Micro Games USA) ngo-1996. Namuhla, umholi we-MGA uyaziqhenya ngomlando wenkampani yakhe wokuthuthukisa izinhlobo zamathoyizi ezintsha kusukela ekuqaleni. , njenge-LOL Surprise!kanye ne-franchise ye-Rainbow High School Dolls.I-MGA yadala impikiswano ekuqaleni kwawo-2000 ngomugqa wonodoli be-Bratz ababenobuhle kuno-Barbie futhi baletha inkampani udumo.
lol ukumangala!Lo mkhuba, owaduma ngo-2016, uthatha ugqozi othandweni lwesizukulwane se-YouTube lwamavidiyo obuchwepheshe obuphansi “okungafakwa kwebhokisi”, ukwakha lowo muzwa ethoyizini uqobo.Ukugoqa kwe-LOL okunosayizi we-baseball kuvalwe ngezingqimba zamabhola afana no-anyanisi angaxetshulwa ungqimba ngongqimba, isendlalelo ngasinye siveza insiza engasetshenziswa nesithombe esincane phakathi nendawo.
Njengamanje, i-MGA Entertainment, elawulwa u-Larian nomndeni wakhe, inokuthengiswa kwezitolo ngonyaka cishe kwezigidigidi ezingama-US$4 kuya ku-US$4.5 wezigidigidi futhi iqashe cishe izisebenzi zesikhathi esigcwele eziyi-1,700 emadolobheni ahlukahlukene.
“Njengenkampani, sesakhe imikhiqizo eyi-100 kusukela ekuqaleni.Ukudayiswa kwezitolo ezingu-25 kuzo kufinyelele ku-$100 million,” kusho u-Isaac Larian etshela abeVariety.“Ngaleso sikhathi, bengicabanga (ngemuva kokushintsha igama lami) ukuthi sidinga ukujabulisa izingane hhayi nje ukuzidayisela amathoyizi.”
Eminyakeni yakamuva, i-MGA ilandele eduze intuthuko yokuqukethwe nokuhlangana kwezinkundla zokusakaza-bukhoma ezinokuqukethwe kwangempela, imidlalo, ukuthenga ngaphakathi nohlelo, ukuhweba nge-inthanethi, nokuzizwisa okujulile.Bekungumkhiqizi wamathoyizi wokuqala ukwenza isivumelwano nesiza semidlalo yezingane esidumile i-Roblox ukwakha indawo yonke eku-inthanethi yemikhiqizo yamathoyizi.Oqhudelana naye omkhulu we-MGA, uMattel, naye ukhuphule imizamo yakhe yokuhlinzeka ngamamuvi ekhwalithi ephezulu nemidlalo ye-TV emzamweni wokuguqula okuqukethwe kube isikhungo esisha senzuzo senkampani.
I-MGA itshala imali eningi ekukhiqizweni kokuqukethwe, ibheka ukuhlanganisa ngaphandle komthungo amamuvi nezinhlelo ze-TV, amakhono e-e-commerce kanye nemidlalo, imikhankaso yezokuxhumana kanye namanye amasu okwakha umkhiqizo ebhizinisini layo lokuthuthukisa amathoyizi.
“Ekuqaleni, okuqukethwe kwakuyimoto yokuthengisa amathoyizi amaningi.Bekucishe kube wumcabango osemuva,” kusho uMengameli we-MGA Studios, uJason Larian, etshela abahlukahlukene.“Ngalolu hlaka, sizoxoxa indaba kusukela ekuqaleni kuye ekuklanyweni kwamathoyizi.Kuzoba okungenamthungo futhi okuqhubekayo.”
“Asibheki okuqukethwe okumsulwa nje kuphela, sifuna izinkampani ezintsha esingabambisana nazo emidlalweni kanye nolwazi lwedijithali,” kusho u-Jason Larian."Sifuna izindlela ezihlukile zokuthi abantu baxhumane ne-IP."
Laba bobabili baqinisekisile ukuthi basemakethe yokukhiqiza okwengeziwe, impahla yobuhlakani nempahla yomtapo wolwazi.U-Isaac Larian uphinde wagcizelela ukuthi ngisho noma bengahlobene ngokuqondile nomkhiqizo wabathengi, bangavulelwa imibono emihle ekhanga izethameli zabo ezihlosiwe zezingane kanye nabantu abadala.
“Asigcini ngokufuna amathoyizi.Sifuna ukwenza amafilimu amahle, okuqukethwe okuhle,” kusho yena.“Sigxile ezinganeni.Sizazi kahle izingane.Siyazi ukuthi yini abayithandayo.
I-Pixel Zoo ibilingana ngokwemvelo ku-MGA, njengoba lezi zinkampani ezimbili zihlanganyele kumaphrojekthi athile akamuva, okuhlanganisa ne-MGA's LOL Surprise!Ifilimu ku-Netflix” kanye “ne-LOL Surprise!”.Uchungechunge lwe-House of Surprises ku-YouTube ne-Netflix, kanye nochungechunge nezipesheli ezihlobene ne-MGA Rainbow High, i-Mermaze Mermaidz kanye namathoyizi we-Let's Go Cozy Coupe.Ezinye izinhlobo zenkampani zihlanganisa i-Baby Born kanye ne-Na!Na!Cha!ukumangala.
I-Pixel Zoo, eyasungulwa ngo-2013, futhi ihlinzeka ngokuqukethwe kanye nebhrendi kumakhasimende afana ne-LEGO, Entertainment One, Sesame Workshop kanye ne-Saban.Le nkampani inabasebenzi ababalelwa ku-200 abasebenza ngokugcwele.
"Ngawo wonke ama-big-name (MGA) brand, kuningi esingakwenza," kusho uGillett etshela i-Variety.“Ikhono lezindaba zethu alinamkhawulo.Kodwa besifuna ukuqala ngezindaba, futhi izindaba ziyikho konke.Konke kumayelana nokuxoxa izindaba, hhayi ukuthengisa imikhiqizo.brand."
(Ngenhla: I-LOL Surprise ye-MGA Entertainment ekhethekile! Isipesheli se-Winter Fashion Show, eyaboniswa okokuqala ku-Netflix ngo-Okthoba.)
Isikhathi sokuthumela: Nov-16-2022
