Eminyakeni yamuva nje, "konke kungayibhokisi elimpumputhe" craze, amathoyizi wemfashini angena kancane kancane esweni lomphakathi. Amathoyizi wemfashini, owaziwa nangokuthi amathoyizi wobuciko noma amathoyizi okuqamba, ahlanganise umqondo wobuciko, ukwakheka, umkhuba, ukupenda, isithombe esibaziweyo nezinye izinto zabantu abadala. Imininingwane ikhombisa ukuthi kunesikhala esikhulu sokuthuthukiswa kwemakethe yemidlalo. Usayizi wemakethe ukhuphuke kusuka ku-6.3 billion yuan ngonyaka wezi-2015 kuya ku-22.9 billion yuan ngo-2020, ngokufana nonyaka emihlanu ka-29.45%. Ngokombiko wesiShayina Academy of Social Sciencest Sulivan emboni ocwaningweni lokucwaninga emboni, e-Chinas Prive Plays usesikhathini sokukhula, i-Chinese Tide Dlala i-yuan engama-206, i-2027 china tide play isilinganiselo semakethe esiyizigidi eziyi-160.
Izinkampani eziningi zamathoyizi emfashini seziqalile ukungena ezimakethe zaphesheya kwezilwandle, kanti eminye imiklamo yaseChina ithole nokwamukelwa kwabathengi abasebenza kwaphesheya kwezilwandle, okubonisa ubungqabavu obuqinile nethonya lamasiko. Amathoyizi wemfashini awaseyona into oyithandayo yabantu abambalwa, kepha akhuphukele ekusetshenzisweni ngokomoya nasesimweni samasiko.
Kusho ukuthini amathoyizi aphansi kubantu abasha? Ungayakha kanjani isithombe se-IP ngamanani ama-Chinese nethonya laphesheya?
Okungaxhunyiwe ku-inthanethi, izikhundla ezivelele zezitolo ezinkulu eziningi zezitolo zihlala ezitolo zemfashini kanye nemishini yokuthengisa, futhi abantu bayakujabulela ukuchitha amashumi kaYuan ukuthenga "okuncane I-inthanethi, ithoni yethoni yethoni yemfashini yefashini edlula i-LEGO ne-bandai ngonyaka wesibili kulandelana ukuze ube ngumthengisi ophezulu esigabeni samathoyizi ngoSuku lweToy's Singles '. Ngaphezu kwalokho, eminye iminyuziyamu izama ukwethula imikhiqizo yamasiko neyekudala ngesimo samabhokisi ayizimpumputhe, izinkampani zendabuko zendabuko zihlola amanzi, futhi izinkampani eziningi ze-Intanethi zibuye zithululela kulo mkhakha ...
Lesi yisikhala sokusebenzisa sabantu abasha, kodwa futhi nomzamo wokuletha ubuciko empilweni yansuku zonke ngentengo engabizi. Ngemuva kwebhokisi lezimpumputhe, imakethe enkulu yokusebenzisa amasiko iyavela, futhi abantu abaningi abakwazi ukusiza kepha bazibuze - liyini ithoyizi lokutayli? Kungani ithandwa kangaka? Ingabe ukushisa kuyasigcina?
Amathoyizi we-1.Fashion: indlela entsha yebhizinisi elixhumayo nobuciko bebhizinisi nobuciko
Ayini amathoyizi aphansi? Ukuvumelana okukhona embonini kungukuthi amathoyizi wemfashini, achazwa ngokuncipha, aqhamuka eHong Kong naseJapan ngasekupheleni kwekhulu lama-20 futhi adalelwa amathoyizi obuciko noma amathoyizi okuqanjwa.
Imvamisa yakhelwe ngesitayela sasemgwaqweni, esivukelayo nesiphikisanayo, futhi yakhiqizwa ngamanani alinganiselwe nakumanani aphezulu, ukusetshenziswa kwamathoyizi emfashini sekuqale kukhawulelwe embuthanweni omncane.
Ekuqaleni kwekhulu lama-21, umqondo we-hip-play uhlanganiswe nemboni yendawo kanye nemboni yethelevishini eYurophu, eMelika naseJapan, kanye nemifanekiso eminingi edume umhlaba wonke nezithombe ezinjenge-kaws, zibe @ rbrick nokunye.
Lapho amathoyizi wemfashini engena ezweni laseChina, ahlukaniswe ngokwengeziwe ngamafomu, futhi ukuma kwawo kuguqukela kumathoyizi wobuciko noma amathoyizi okuqamba kuya emakethe enkulu - Imakethe yezobuciko.
Ngaphezu kwebhokisi lezimpumputhe elidume kakhulu, isandla, amathoyizi e-BJD (amathoyizi ahlanganisiwe) nawo) afakiwe esigabeni samathoyizi akhona, i-Price livela kumashumi amashumi ama-yuan kuya kumashumi ezinkulungwane zamashumi ezinkulungwane zeYuan.
Izinkampani eziningi ezihlobene namathoyizi zingene ecaleni lezimboni, futhi ithoyizi lamathoyizi aqalile ekuqaleni lisungulwe kusuka ekwakhiweni, ekukhiqizeni nasekuthengisweni kwezimakethe zokuhweba ngesandla sesibili nemibukiso emikhulu engaxhunyiwe ku-inthanethi.
2.Kunza abantu abasha bathanda amathoyizi emfashini?
"Uma kunodoli ngifuna ukuthenga ngempela, kunokuthile ngakho okukhuluma nami, nokuthi imizwa nokuzizwa empeleni kuyimfihlo." Omunye we-veteran gamer wachaza isisusa sakhe. Ithoyimane yezemfashini ngaphandle kwendaba emnyama njengemuva, kepha kulula ukukhiqiza ukuxhumana okungokomzwelo nabathengi, ubuntu bayo buqedwa ngabathengi ukufeza imizwa yabo.
3.Kwenza isiko lesitayela esinamandla okukhuthazela kusaxazululwa
Njengamanje, amabhizinisi amaningi e-Fashion Toy asungule ulimi "oluyimpumputhe" ngolimi ngokwamukela ukupakisha okuhlangene, usayizi, ukuthengisa indlela kanye nengxenye efihliwe. Kepha leli fomu akuyona eyokuqala yohlobo lwayo embonini yamathoyizi wefashini, futhi kumane nje kuyimodeli yokuthengisa. Umnyombo womkhakha wezemidlalo useyindlela yokuqukethwe, futhi imboni yezemidlalo yaseChina idinga ukuqhubeka nokuhlola amamodeli amaningi futhi ifake izinto eziningi zamasiko amaShayina kanye nezithombe ukwedlula ulimi nezinhlelo ezakhiwe yizinkampani ezinjenge-LEGO neDisney.
Uma ukuthambekela kwesikhathi esizayo kwamathoyizi wemfashini ukuthuthukisa ubuciko, khona-ke ubukhulu bezobuciko bokuklama kwemfashini abadlala imfashini kudingeka bandiswe, ukuze bahlakulele ngempela abaculi abangakhombisa izwi lezikhathi. "Namuhla, eziningi zezithombe esizibonayo mhlawumbe zisentshonalanga. Ngokuzayo, sizobona imidlalo edumile ephefumulelwe izinhlamvu ezinjengezinkemba zaseChina ezihamba emhlabeni?" "Kuya okuningi kusiko lamaShayina lomqambi."
I-Web:https://www.weijuntoy.com/
Faka: Cha 13, Fuma One Road, Chigang Community, Humen Town, Dongguan City, Guangdong Isifundazwe, China
