Umbiko wonyaka uhlanganisa idatha evela kubanikazi bempahla yengqondo ye-82 kwezokuzijabulisa, amathoyizi, imfashini, ukudla nesiphuzo kanye neminye imikhakha, ngokudayiswa kwemikhiqizo elayisensi elinganiselwa ku-$ 273.4 billion, kuze kufike ku-$ 15 billion kusukela ku-2021.
I-NEW YORK, NY / ACCESSWIRE / July 27, 2023 / License Global, umholi ekunikezeni amalayisense, namuhla umemezele ucwaningo lwayo lwaminyaka yonke olulindelwe ngabomvu lwabaLayisense Abangcono Kakhulu Emhlabeni. Umbiko walo nyaka ukhombisa ukuthengiswa okuthengiswayo kwemikhiqizo yabathengi abanelayisensi kuzoba ngama- $ 273.4 billion ngo-2022, nokukhula sekukonke kudlula ama-dollar ayizigidi eziyizinkulungwane ezingama-26 emikhiqizo engaphezu kuka-40 eshiwo embikweni.
Umbiko waminyaka yonke wama-Global Top Licensers uhlanganisa ulwazi ngokuthengiswa kwezitolo zomhlaba wonke kanye nomuzwa wemikhiqizo yabathengi enelayisense evela kumabhrendi amakhulu kakhulu emhlabeni kuzo zonke izigaba ezihlukahlukene, ezihlanganisa ezokuzijabulisa, ezemidlalo, imidlalo, amathoyizi, izinhlobo zezinkampani, imfashini nezingubo.
Imboni yezokungcebeleka iyaqhubeka nokungenisa imali eningi kakhulu yamalayisense, abanikezeli bamalayisensi abahlanu abahamba phambili emhlabeni bebodwa bengenisa imali eyizigidi eziyizinkulungwane ezingu-111.1. I-Walt Disney Company ithumele ukukhula okukhulu kakhulu ngo-2022, ukuthengiswa kwemikhiqizo yabathengi abanelayisensi kukhuphuke ngesamba semali eyizigidi eziyizinkulungwane ezingu-5.5.
“Nakuba izinselele zomnotho womhlaba zibe nomthelela ekuthembekeni kwabathengi futhi zaphazamisa yonke imboni emile, amamodeli esimanje wokuthola amalayisense emikhiqizo ashintshile, asungulwa futhi athuthuka,” kusho uBen Roberts, umqondisi wokuqukethwe we-EMEA kwaLicense Global. “Imiphumela ikhombisa ukuthi imakethe izokhula. Sizobona ukukhula okukhulu ngo-2022 njengoba izinkampani zibheke ukuhlangana nabalandeli nabathengi ngezindlela ezintsha nezijabulisayo. "
I-Mattel ibike ukukhula okubaluleke kakhulu ngokuhamba kwesikhathi, ngokuthengiswa kwemikhiqizo yabathengi abanelayisensi kukhuphuke kusuka ku-$2 bhiliyoni ngo-2019 kuya ku-$ 8 billion ngo-2022. Izibonelo zezifundo ezifana nokwandiswa komkhiqizo we-Mattel ukuze kusekelwe i-blockbuster u-Barbie kubonisa ukuthi ukwandiswa kwempahla yengqondo ephumelelayo kungaholela ekukhuleni kwezitolo. .
Izinkampani ezintsha ezifakwe embikweni we-Top Global Licensees ka-2023 zifaka i-Jazwares, i-Zag, i-Scholl's Wellness Company, i-Just Born Quality Confections, i-Toikido, i-Fleischer Studios, i-AC Milan, i-B. Duck, i-Cardio Bunny kanye no-Duke Kahanamoku, phakathi kwabanye.
Ngokungeziwe ekudaluleni ulwazi lwezezimali lwenkampani, i-License Global ibikezela ikusasa lemboni embikweni wayo we-Brandscape, esebenzisa idatha yenhlolovo ukubikezela izitayela ngo-2024 nangale kwalokho. U-60% wabaphenduli uqambe imfashini njengendawo ebaluleke kakhulu yokwandisa ukuzibandakanya, umthelela nokuqwashisa ngokusebenzisana kwezinhlobo ezahlukene zemikhiqizo. U-62% wabaphenduli baphinde bathi imfashini izoba yisigaba esiphezulu okufanele icatshangelwe uma usebenza nabalayisensi ngo-2024.
“Abanikezeli bamalayisense abahamba phambili abayi-10 emhlabeni bodwa balethe ukukhula okulinganiselwa ku-19% unyaka nonyaka, bekhombisa amandla andayo kanye nomkhondo oqhubekayo wemakethe yemikhiqizo yabathengi enamalayisense, kanye nentshisekelo yabathengi ekwandiseni imikhiqizo yokudayisa,” kusho u-Amanda Cioletti, isekela. umongameli. okuqukethwe nesu le-Informa Markets Global Licensing Group, elihlanganisa izinhlobo zemidiya ze-License Global, i-Licensing Expo, i-Brand Licensing Europe kanye ne-Brand and Licensing Innovation Summit. “Imboni iyadlondlobala, futhi imininingwane ethulwe embikweni iqinisekisa ubuhle namandla isu lebhizinisi elinelayisensi elinikeza abanikazi bemikhiqizo, abakhiqizi bemikhiqizo nabathengisi. Noma ngabe isimo somnotho sinjani, abantu bazothambekela kumabhrendi namabhrendi abawethembayo. I-Franchising. Uthando. Ukunikeza amalayisense kunikeza indlela efakazelwe yokuthengiswa kwabathengi. "
I-License Global, eyingxenye ye-Global Licensing Group, iwushicilelo oluhamba phambili embonini yokunikeza amalayisense omkhiqizo, iletha okuqukethwe kokuhlela okuzuze imiklomelo okuhlanganisa izindaba, izitayela, ukuhlaziya kanye nemibiko ekhethekile ngemikhiqizo yabathengi yomhlaba wonke nezimakethe zokudayisa. Ngomagazini wayo, iwebhusayithi, izincwadi zezindaba ze-imeyili zansuku zonke, ama-webinars, amavidiyo kanye nokushicilelwa kwemicimbi, i-License Global ifinyelela kubaphathi nochwepheshe abangaphezu kuka-150,000 kuzo zonke izimakethe ezinkulu. Lo magazini futhi uwushicilelo olusemthethweni lwemicimbi yemboni okuhlanganisa i-Licensing Expo, i-European Brand Licensing Expo, i-Shanghai Licensing Expo kanye ne-Brand and Licensing Innovation Summit.
I-Informa Markets' Global Licensing Group, inkampani ephethwe yi-Informa plc (LON:INF), ingumgqugquzeli wombukiso ohamba phambili kanye nozakwethu wemidiya embonini yokunikeza amalayisensi. Umgomo wayo ukuhlanganisa amabhrendi nemikhiqizo ukuze kuhlinzekwe ngamathuba okuthola amalayisense emhlabeni wonke. I-Informa Markets' Global Licensing Group ikhiqiza le micimbi elandelayo nemikhiqizo yolwazi embonini yokunikeza amalayisensi: I-Licensing Expo, i-European Brand Licensing Expo, i-Shanghai Licensing Expo, i-Brand & Licensing Innovation Summit kanye neGlobal Licensing. Imicimbi yeGlobal Licensing Group ixhaswe yi-International Licensing Corporation.
Buka inguqulo yomthombo ku-accesswire.com: https://www.accesswire.com/770481/Disney-Pokmon-Mattel-and-More-Named-License-Globals-Top-Global-Licensors
Isikhathi sokuthumela: Sep-11-2023
