I-Disney, Pokémon, Mattel, njll. Kubhekwa amalayisense aphezulu emhlabeni.

Umbiko wonyaka ufaka idatha evela kwabangu-82 abanikazi bezindawo ezibonakalayo kwezokuzijabulisa, amathoyizi, imfashini, ekudleni kanye neminye imikhakha, ngokuthengisa okuthengiswayo kwezigidigidi ezingama- $ 273.4.
INew York, NY / AFFYWIRE / Julayi 27, 2023 / Ilayisense Global, umholi kumalayisense okuthola amalayisense, namuhla amemezele ukutadisha kwawo konyaka okulindelwe kakhulu kwamalayisense ahamba phambili emhlabeni. Umbiko walo nyaka ukhombisa ukuthengiswa kwezitolo zemikhiqizo yabathengi enelayisense kuzoba ngama- $ 273.4 billion ngo-2022, ukukhula okuphelele okudlula ama- $ 26 billion wemikhiqizo engaphezulu kuka-40 okukhulunywa ngawo kumbiko.
Ilayisense yonyaka yamalayisense e-Global CopE Pop babike i-Comble Retail Detail Detail kanye nemikhiqizo yabathengi enelayisense evela kumikhiqizo emikhulu emhlabeni yonke izigaba, kufaka phakathi ukuzijabulisa, imidlalo, imidlalo kanye nezingubo.
Imboni yezokuzijabulisa iyaqhubeka nokukhiqiza imali engenayo enelayisense ephezulu kakhulu, kanye namalayisense aphezulu abahlanu abahlanu awedwa akhiqiza ama- $ 111.1 billion kwimali engenayo. Inkampani yeWalt Disney iveze ukukhula okukhulu ku-2022, ngokuthengiswa kwezitolo kwemikhiqizo yabathengi enelayisense eyandisa ngenani lama- $ 5.5 billion.
"Ngenkathi izinselelo zezomnotho zomhlaba zithinte ukuzethemba kwabathengi futhi ziphazamise wonke amamodeli aqonde mpo embonini, amamodeli anelayisense anamuhla avele, asungula futhi achuma," kusho uBen Roberts, umqondisi wokuqukethwe we-EMEA eLayisense Global. "Imiphumela ikhombisa ukuthi imakethe izokhula. Sizobona ukukhula okukhulu ngo-2022 njengoba izinkampani zibheka ukuhlangabezana nabalandeli nabathengi ngezindlela ezintsha nezijabulisayo."
UMattel wabika ukukhula okubaluleke kakhulu ngokuhamba kwesikhathi, ngokuthengisa kwemikhiqizo yabathengi enelayisense ekhuphuka kusuka ku- $ 2 billion ngo-202 billion ngo-202 billion ngo-2022.
Izinkampani ezintsha ezifakiwe kumbiko wamalayisense we-Top Rojekthi we-Top Romast Global zifaka phakathi ama-jazares, i-zag, inkampani ye-Scholl's Wellness, amathoyizi asanda kuzalwa, i-ac Milan studio, uCardio Bunny noDuke Kahanamoku, phakathi kwabanye.
Ngaphezu kokwembula imininingwane yezezimali yenkampani, ukubikezela kwelayisense emhlabeni jikelele Ikusasa lomkhakha ngombiko we-brandScape, osebenzisa idatha yocwaningo ukuze kubhekwe nge-2024 nangale. I-60% yabaphenduli abaqanjwe ngemfashini njengendawo ebaluleke kakhulu ukukhulisa ukubandakanyeka, umthelela kanye nokuqwashisa ngokusebenzisa ukusebenzisana komkhiqizo. Ama-62% abaphendulile nawo athi imfashini kuzoba isigaba esiphezulu okufanele sikubheke lapho sisebenza namalayisense ngo-2024.
"Amalayisense aphezulu ayi-10 aphezulu aledwa aletha isilinganiso sokukhula kweminyaka engu-19%, ekhombisa amakhono akhulayo futhi aqhubeke ne-trajectory yemakethe yemikhiqizo yabathengi enelayisense," kusho u-Amanda Cioletti, uMongameli wePhini. Okuqukethwe necebo le-Informa Makwe Amamaki welayisense Lomhlaba wonke, okubandakanya amalayisense omkhiqizo we-Media Global, Ilayisense Expo, i-Brand I-Europe kanye nengqungquthela yokuqamba kabusha kanye nelayisense nelayisense yeNgqungquthela Yezincwadi Nelayisense. "Imboni iyakhuphuka, futhi imininingwane eyethulwe kulo mbiko ifakazela ubuhle kanye namandla we-Liness Business kanye nabathengisi abazobekela.
Ilayisense Yomhlaba, Ingxenye ye-Global Licensing Group, iyincwadi eholayo embonini yelayisensi yomkhiqizo, ukuletha okuqukethwe kokuhlela umklomelo kufaka phakathi izindaba, izitayela, ukuhlaziya kanye nemibiko ekhethekile emikhiqizweni yabathengi bomthengi kanye nezimakethe ezithengiswayo. Ngomagazini wayo, iwebhusayithi, i-imeyili yezindaba ze-imeyili yansuku zonke, ama-webinars, amavidiyo kanye nezincwadi zomcimbi, ilayisensi yezwe ifinyelela kubaphathi abangabaphathi abangaphezu kuka-150,000 kuzo zonke izimakethe ezinkulu. Lo magazini ubuye futhi kushicilelwe okusemthethweni kwemicimbi yezimboni kubandakanya i-Expo enelayisense, i-European Brand Ilayisense Expo, i-Shanghai Ilayisense Yokuthola i-Expo kanye nengqungquthela Yezinhlelo Zokuthola Ilayisense.
Iqembu lelayisense le-Informa Makets 'Global Makeef Global PLC (Lon: Inf), ngumgqugquzeli oholayo wokubukisa kanye nomlingani wabezindaba embonini yelayisense. Umsebenzi wayo ukuletha imikhiqizo nemikhiqizo ndawonye ukuhlinzeka ngamathuba okuthola amalayisense emhlabeni jikelele. Iqembu lamalayisense le-Informa Maket 'likhiqiza imikhiqizo elandelayo nemikhiqizo yolwazi yemboni yelayisense, i-Europering Expo, i-Everac Brand Ilayisense Expo, Brand & Ilayisense Ingqungquthela Yezinombolo Zokubumbana Nelayisense Nelayisense kanye neLayisense Lombhalo. Imicimbi ye-Global Licensing Group ixhaswe yinhlangano yelayisense yamanye amazwe.
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