Njengoba ukuthengiswa kwabathengi be-IP kukhula kudume kakhulu, ithoyizi le-IP liwumugqa obaluleke kakhulu womkhiqizo. Ngakho-ke inkinga enkulu ye-IC izovuka mayelana nophawu lwentengiso. Ithoyizi le-Weijun lihlala ligcina umoya ophakeme ukugxila ekuthuthukisweni komkhiqizo futhi selivele linezitifiketi zokubhalisa zezinhlobo ezingaphezu kuka-100. Futhi sinalo uphawu lwentengiso yomkhiqizo we-Wrand Weitami.
Inombolo ye-IP yaziwa ngokuthi "i-copyright slasher" ngenxa ye-Disney Toy indaba ka-3 (2010) yesithombe esidumile se-sitrobheli bear (inqwaba - o '- i-huggin bear, eyaziwa nangokuthi uLotso) kuleli cala. Kodwa-ke, i-Disney Iqembu laba yiphutha lokumangalelwa.Inkantolo ephakeme yase-US Gescise Icala le-Strawberner Bear 2022 lentengiso lahlelelwe ukuthi iDisney itholwe isinqumo sokwephula umthetho, ukuthi i-Disney izobhekana necala lephula umthetho.
Amagama afanayo kakhulu, izithombe ezihluke kakhulu
Kusukela ngo-2012, i-United States, i-Toy Comning Company PhIECE LISA Industries i-Disney izingqinamba ze-Strawberry Cale, kusho i-Strawberry Bear, uLotory Beear, uphawu lwentengiso kaTeddy Bear. Ngemuva kwakho konke, i-sitrobheli ka-Disney's Strawberry Bear Full Igama eligcwele igama lesiNgisi Lona - o
Uphawu lwentengiso lukaPlaintiff
Ngebhere le-Strawberry, kholwa ukuthi abafundi bajwayelene: Ukubukeka kwe-Powter Pink kuthambile, ngasikhathi sinye ngephunga elingenangozi, kepha ubonakale u-hanhou scem, kepha u-tyboy Woody, iTowerboy Lightyear, kanye namanye amathoyizi womlingani wamathoyizi. Ngemuva kokuthi i-master yakhe encane ilahliwe yavela izinkinga ezinkulu zengqondo, ibekezelela ama-kindergarten amathoyizi abalingani abasha, izinsiza ezifana nejele yokwethuka "umthetho ojwayelekile", kuyinto enhle kunazo zonke.
Inkululeko yokukhuluma? Impikiswano yentengiso?
Bheka lapha, umfundi kungenzeka ukuthi uyazibuza, lokhu kanye necala lethu leephuesi le-IP elijwayelekile, igama, yize lifana, kepha umehluko wesithombe mkhulu kakhulu. Inkinga, futhi nje ngaphandle kwegama lomkhiqizo.Iminyaka yamuva nje, i-Disney ibilokhu isebenza ekuthengiseni kanye nalesi simo sentengiso sentengiso "ngokusho kohlobo olukhethekile lwamathoyizi we-plush, Okusho ukuthi "ama-hugs amaningi", ngenxa yemilenze enedivayisi ekhethekile, ingakwazi ukwanga izimo zangempela. Kusukela ngo-1995, izimboni zodoba zakwaDiece Lisa zaqala ukunika izimbiza eziningi ezigunyazwe onodoli abaningi abahlobene, kufaka phakathi nodoli we-Olimpiki we-Beijing Panda.
UHiece Lisa Industries, uthe le "ndaba yokudlala 3 yayiyimpumelelo enkulu, ngoba abalingani bakhe bayesaba ukuthi abathengi bakwa-" Hugalots "(okungukuthi, bakwanga inani elikhulu, namanje, bakhiphe igama langempela, bantu abakwaHugs") ukuze bagweme ukudideka futhi I-Strawberry Bear.Diece Lisa Industries ibuye ikhombe lokho, i-Disney ukwazi "izimpawu eziningi ze-hugs" ezingesimo sazo, ukwephula amabomu. Ngoba izimboni zokwelapha zibambisene ne-disney, zinikeze ama-Disney agunyaziwe ama-Disney aphethwe yinkampani, ekhiqizwa yi-Great Blue Bell, lapho i-Streen Bell Home "uma i-Strawberner Home" uma i-Strawberry Beleas Lots of Hugs "Trademark ingumnikazi wentengiso I-LISA Industries, kepha i-Disney noma ngaphandle kwezimboni zokwelapha eziphansi kwelayisense yokusebenzisa ilogo yenkampani kanye nesiqubulo.
Amathoyizi we-Weijun akhethekile ekukhiqizeni izibalo zamathoyizi epulasitiki (athuke) nezipho ezinentengo yokuncintisana nekhwalithi ephezulu. Sineqembu elikhulu lokuklama futhi sikhipha amacebo amasha njalo ngenyanga. I-ODM ne-OEM yemukelwa ngemfudumalo. Sisungule ubudlelwano bebhizinisi lesikhathi eside nenkampani ethile edumile ye-IP Facial s enjenge-Disney, Peppa Pig ,, potter, i-pueen ... isithombe samathoyizi avela kumathoyizi we-Weijun siletha izingane emhlabeni wonke.
