Muva nje, ukusebenzisana kwakamuva phakathi kwe-McDonald's ne-Pokémon kubangele isiphithiphithi. Futhi ezinyangeni ezimbalwa ezedlule, i-"Da Duck" ye-KFC nayo yayiphelile. Siyini isizathu salokhu?
Lolu hlobo lwethoyizi lokubopha ukudla lubhekwa njengohlobo "lwethoyizi likaswidi", futhi manje ukuthandwa "kwethoyizi likaswidi" ezinkundleni zokuxhumana kuyenyuka. Isimo "sokudla" kanye "nokudlala" sishintshile. Uma kuqhathaniswa namathoyizi, ukudla sekuphenduke "isitsha esiseceleni".
Ngokusho kwedatha ekhishwe yi-Zhiyan Consulting, imakethe yamathoyizi kaswidi ikhule kancane eminyakeni yamuva. Phakathi kwabo, ukuthengiswa kwamathoyizi e-candy kanye nenani labathengi lenyuke kakhulu kusukela ku-2017 kuya ku-2019, futhi iningi labathengi abasha ngemva kweminyaka engu-95. Banaka kakhulu ukudlala nokuzijabulisa kokudla okulula.
Ngokusheshisa kwempilo, i-Candy Play ingaba ithuluzi elifaneleka kakhulu lokukhulula ukucindezeleka kubantu abasha, futhi ingashukumisa ubuhlakani bayo.
Ngaphezu kwalokho, lokhu kuziphatha kokuthenga ukudla nokuphisana ngamathoyizi kwenza abathengi bazizwe sengathi benze inzuzo. "Izindleko eziphumelelayo", "ezisebenzayo" kanye "nenani eliphakeme" zishiwo ngokuphindaphindiwe ngabantu abasha. Ubani ongakwazi ukuthenga izinto ezimbili ngedola elilodwa?
Kodwa futhi kukhona abathengi abambalwa abathenga izingubo ezisemthethweni zezipho ngoba nje bathanda isipho kakhulu.
Emqondweni wokuthi uma begeja leli gagasi, ngeke kusaba khona, abathengi abaningi bazofaka ama-oda ngokuzimisela. Phela, ukungaqiniseki kukhulu kakhulu, futhi abantu ngokuvamile banendaba nenjabulo esheshayo, ngakho abafuni ukuphuthelwa intandokazi yabo.
Eqinisweni, abantu abaningi bane- "collection obsessive-compulsive disorder". Kunesisho sePsychology: Emandulo, ukuze baphile, abantu kufanele baqhubeke beqoqa izinto zokusinda. Ngakho ubuchopho bomuntu buye bashintsha indlela yokukhuthaza: ukuqoqa kuzonikeza abantu umuzwa wenjabulo nokwaneliseka. Ngemva kokuphela kweqoqo, lokhu kwaneliseka kuzophela, okuzokwenza ukuthi uqhubeke nokutshala imali emzuliswaneni olandelayo wokuqoqwa.
Namuhla, amabhizinisi amaningi ahlala efuna indawo yokuxhumana ejabulisayo nabathengi kumathoyizi okudala kanye nogqozi lwe-IP. Kodwa ngenkathi siphishekela injabulo, kudingeka sicabange kabanzi: indlela yokulinganisela "ukudla" kanye "nokudlala"?
Isikhathi sokuthumela: Sep-05-2022
