Muva nje, ukusebenzisana kwakamuva phakathi kukaMcDonald's noPokémon kubangele isiyaluyalu. Futhi ezinyangeni ezimbalwa ezedlule, i-KFC's "DA Duck" nayo ibingaphandle kwesitoko. Yini isizathu ngemuva kwalokhu?
Lolu hlobo lokutholwa kokudla kokudla lubhekwa njengohlobo lwe- "Candy Toy", futhi manje ukuthandwa kwe- "Toy Toy" kumapulatifomu ezenhlalo kuyanda. Isimo se- "Food" kanye "nokudlala" sesishintshile. Uma kuqhathaniswa namathoyizi, ukudla sekuphenduke "isidlo esiseceleni".
Ngokwemininingwane ekhishwe nguZhiyan Ukubonisana, imakethe yamathoyizi athayiwe ikhule ngokuqinile eminyakeni yamuva. Phakathi kwazo, ukuthengiswa kwethoyizi lamaswidi kanti inani labathengi likhuphuke kakhulu kusukela ngonyaka we-2017 kuya ku-2019, kanye nabathengi abasebancane ngemuva kwama-95. Banaka kakhulu ukudlala nokudla okulula.
Ngejubane elisheshayo lempilo, ukudlala uswidi kungaba yithuluzi elifanele kakhulu lokuthola ingcindezi kubantu abasha, futhi kungavusa ubuhlakani babo.
Ngaphezu kwalokho, lokhu kuziphatha kokuthenga ukudla nokupha amathoyizi kwenza abathengi banomuzwa wokuthi benze inzuzo. "Ebiza kakhulu", "okusebenzayo" kanye "nenani elikhulu" kushiwo kaninginingi ngabantu abasha. Ngubani ongakwazi ukuthenga izinto ezimbili ngedola elilodwa?
Kepha futhi kukhona abathengi abambalwa abathenga izingubo ezihlelekile ngezipho ngoba nje bathanda isipho kakhulu.
Emcabangweni wokuthi uma bephuthelwa leli waga, ngeke kusaba khona, abathengi abaningi bayobe befaka ama-oda anqumayo. Ngemuva kwakho konke, ukungaqiniseki kukhulu kakhulu, futhi abantu ngokuvamile bakhathalela ngokwengeziwe ngentokozo esheshayo, ngakho-ke abafuni ukuphuthelwa yintandokazi yabo.
Eqinisweni, abantu abaningi 'baqoqiwe ukuphazamiseka kokuphoqelela okucindezelayo ". Kunesisho se-Psychology: Ezikhathini zasendulo, ukuze abantu baphile, izidalwa zabantu kumele ziqhubeke nokuqoqa izinto zokusinda. Ngakho-ke ubuchopho bomuntu bavele umshini wokukhuthaza: Ukuqoqa kuzonikeza abantu umuzwa wenjabulo nokwaneliseka. Ngemuva kokuqoqwa, lokhu kwaneliseka kuzophela, kukushukumisela ukuba uqhubeke nokutshala imali emzuliswaneni olandelayo weqoqo.
Namuhla, amabhizinisi amaningi ahlala efuna iphuzu lokuxhumana elijabulisayo nabathengi kumathoyizi okudala kanye nogqozi lwe-IP. Kepha ngenkathi siphishekela injabulo, kudingeka sicabange kakhudlwana: Ungayilinganisa kanjani "ukudla" nokuthi "ukudlala"?
