I-Black Friday Friday Shopping Festival e-US yahlelwa ngesonto eledlule, ngokusemthethweni ukukhahlela ngokusemthethweni isikhathi sokuthenga sikaKhisimusi kanye noNyaka oMusha eNtshonalanga. Ngenkathi izinga lokukhuphuka kwamanani aphakeme eminyakeni engama-40 libeke ingcindezi emakethe yezitolo, ngoLwesihlanu olumnyama lonke selibekele irekhodi elisha. Phakathi kwazo, ukusetshenziswa kwethoyizi kuhlala kuqinile, kuba yimbutho ebalulekile yokushayela yokukhula kokuthengisa okuphelele.
Inani eliphelele labathengi lishaye okusha okuphezulu, nokusetshenziswa okungaxhunyiwe ku-inthanethi kuhlala kuqinile.
Idatha yocwaningo ekhishwe yiNational Retail Federation (NRF) kanye ne-PRRECRIGHTY & APYTIC (PRROCTIC (SPROUNTNS AMERICAS ASTIMS ATHOLA UKUTHENGA KWAMA-2021 nango-17% 7.
I-Black Friday ihlala ilusuku oludumile kakhulu lokuthenga esitolo. Cishe abathengi abayizigidi ezingama-72,9 abakhethelwe isipiliyoni sokuthenga sobuso bendabuko, kusukela ngo-66,5 million ngo-2021. NgoMgqibelo ngemuva kokubonga bekuyefana, kube nezigidi ezingama-61,4 ezisitolo ngonyaka owedlule. Ukuchitha imali kwe-MasterCard kubikwe ukukhuphuka okungu-12% ekuthengisweni kwesitolo ngolwesihlanu olumnyama, akulungiswanga ukwehla kwamandla emali.
Ngokusho kocwaningo lwe-NRF neSurpresser Consterer, abathengi abahlolisisiwe bachitha isilinganiso sama- $ 325.44 ekuthengeni okuhlobene neholide ngempelasonto, kusuka ku- $ 301.27 ngo-2021. Iningi lalokho ($ 229.21) libekwe izipho. "Isikhathi sokuthenga sezinsuku ezinhlanu sokubonga siqhubeka nokudlala indima ebalulekile kuyo yonke inkathi yokuthenga yamaholide." UPhil egibela, ububi obuphethe uMongameli wecebo ephuzelekile. Ngokwezinhlobo zokuthenga, amaphesenti angama-31 abaphendulile athe athenge amathoyizi, okwesibili kuphela ezingutsheni nezesekeli (amaphesenti angama-50), abelwa kuqala.
Ukuthengisa okuku-inthanethi kushaye irekhodi eliphakeme, ngokuthengisa amathoyizi nsuku zonke 285%
Ukusebenza kwamathoyizi kumapulatifomu e-e-commerce kuvelele kakhulu. Kwakunabathengi abayizigidi eziyi-130.2 online nge-Black Friday kulo nyaka, up 2% kusuka ku-2021, ngokusho kwe-NRF. Ngokuya nge-Adobe Analytics, ethinta ngaphezu kwama-85% wabathengisi abaphezulu abayi-100, abathengi baseMelika abachitha ama- $ 9.12 billion ekuthengeni okuku-inthanethi phakathi noLwesihlanu Olumnyama ngonyaka owedlule. Lokho kuvela ku-$ 8,92 billion ngesikhathi esifanayo ngo-2021 no- $ 9.03 billion wesikhathi se- "Black Friday" ngo-2020, elinye irekhodi, eliqhutshwa yizaphulelo ezijulile kumaselula, amathoyizi kanye nemishini yokuqina.
Amathoyizi ahlala esigabeni esidumile sabathengi ngeBlack Friday kulo nyaka, ngokuthengisa okujwayelekile kwansuku zonke okungu-285% kusukela esikhathini esifanayo ngonyaka owedlule, ngokusho kwe-Adobe. Eminye yemidlalo eshisa kakhulu ne-toy merrandise kulo nyaka ifaka i-forcknite, i-roblox, eluhlaza okwesibhakabhaka, i-funso pop, i-National GeoScience Kits nokuningi. I-Amazon ibuye yathi ikhaya, imfashini, amathoyizi, ubuhle nama-amashon ama-Amazon kwakuyizigaba ezithengiswa kakhulu kulo nyaka.
I-Amazon, i-Walmart, Lazada nabanye banikela ngamadili amaningi kulo nyaka kunaseminyakeni edlule, futhi bazenzele isonto noma ngaphezulu. Ngokusho kwe-Adobe, ngaphezu kwengxenye yabathengi bashintshela abathengisi bezintengo eziphansi futhi basebenzise "amathuluzi wokuqhathanisa amanani akwintengo." Ngakho-ke, kulo nyaka, ezinye i-e-commerce ziqhume ngezinhlobonhlobo zezindlela zokuphromotha "ukuvelela ekuveleni".
Isibonelo, uShein noTeme, umngcele we-e-commerce e-commerce e-commerce defferididiary of Pinduoduo, awethulwa kuphela izaphulelo eziphansi ze-Ultra ngesikhathi sokuphakanyiswa kwe- "Black Friday", kepha futhi alethwe kwiKhodi yezenhlalakahle esetshenziswa kakhulu ye-KOL. I-Tiktok yethule futhi imicimbi efana nomncintiswano we-studio studio bukhoma, i-Black Friday Shopping Video Challenge, futhi ithumela amakhodi wesaphulelo online. Yize lezi zikhuphuke zingakaze zenze amathoyizi abhaliwe, kunezimpawu zokuthi ziletha izinguquko ezintsha ku-American E-Commerce yendabuko, okufanelekile ukubukwa.
EPilogue
Ukusebenza okuvelele kokusetshenziswa kwamathoyizi e-United States "uLwesihlanu Olumnyama" kukhombisa ukuthi ukufunwa kwemakethe kusaqinile ngaphansi kwengcindezi yokwehla kwamandla emali. Ngokusho kokuhlaziywa kweNRF, ukukhula kokuthengisa okuthengiswayo ngonyaka okubalekayo kusuka ekupheleni kukaDisemba kuya kumaphesenti ayisithupha kuya kwayi-8 amaphesenti ayisigidigidi esingu- $ 960.4 billion. Ngaphezu kwamaviki amabili ngaphambi kukaKhisimusi, lindela imakethe yabathengi yamathoyizi ukuze iqhubeke nomfutho omuhle.
