Ifestiveli yezitolo yaminyaka yonke ye-Black Friday e-US iqale ngesonto eledlule, iqala ngokusemthethweni isizini yokuthenga kaKhisimusi noNcibijane eNtshonalanga. Nakuba izinga eliphezulu lokwehla kwamandla emali eminyakeni engu-40 liye lafaka ingcindezi emakethe yokudayisa, i-Black Friday iyonke ibeke irekhodi elisha. Phakathi kwazo, ukusetshenziswa kwamathoyizi kuhlala kuqinile, kuba amandla abalulekile okuqhuba ukukhula kokuthengisa.
Inani eliphelele labathengi lifike phezulu, futhi ukusetshenziswa okungaxhunyiwe ku-inthanethi kwahlala kuqinile.
Idatha yocwaningo ekhishwe yiNational Retail Federation (NRF) kanye neProsper Insightful &Analytic (Prosper) ikhombisa ukuthi ngo-Black Friday ngo-2022, Bangu-196.7 million abantu baseMelika abathenga ezitolo naku-inthanethi, okuwukunyuka cishe kwezigidi eziyi-17 ngo-2021 kanye nenani eliphakeme kakhulu. kusukela i-NRF yaqala ukulandelela idatha ngo-2017. Bangaphezu kwezigidi ezingu-122.7 abantu abavakashele izitolo zezitini nodaka kulo nyaka, okukhuphuke ngamaphesenti angu-17 kusukela ngo-2021.
I-Black Friday isewusuku oludume kakhulu lokuthenga esitolo. Abathengi abangaba yizigidi ezingu-72.9 bakhethe ukuthenga okuvamile ubuso nobuso, kusukela ezigidini ezingu-66.5 ngo-2021. UMgqibelo ongemva kwe-Thanksgiving ubufana, nabathengi basesitolo abayizigidi ezingu-63.4, kusukela ezigidini ezingu-51 ngonyaka odlule. I-MasterCard's Spending-pulse ibike ukwenyuka ngo-12% kokuthengiswa esitolo ngo-Black Friday, okungalungiselelwanga ukwehla kwamandla emali.
Ngokusho kwe-NRF kanye ne-Prosper Consumer Research, abathengi abahlolisisiwe bachitha isilinganiso esingu-$325.44 ekuthengeni okuhlobene neholide ngempelasonto, kusukela ku-$301.27 ngo-2021. Iningi lalokho ($229.21) belikhethelwe izipho. "Isikhathi sokuthenga sezinsuku ezinhlanu se-Thanksgiving siyaqhubeka nokubamba iqhaza elibalulekile phakathi nenkathi yokuthenga yamaholide." Phil Rist, iphini likamongameli omkhulu wecebo eProsper. Mayelana nezinhlobo zokuthengwayo, amaphesenti angu-31 abaphendulile athi athenge amathoyizi, okwesibili ngemuva kwezingubo zokugqoka nezinye izinto (amaphesenti angu-50), akleliswe endaweni yokuqala.
Ukuthengiswa kwe-inthanethi kufinyelele irekhodi eliphezulu, ukuthengiswa kwamathoyizi nsuku zonke kukhuphuke ngo-285%
Ukusebenza kwamathoyizi ezinkundleni zokuxhumana ze-e-commerce kugqame kakhulu. Bekunabathengi be-inthanethi abayizigidi eziyi-130.2 ngo-Black Friday kulo nyaka, okukhuphuke ngo-2% kusuka ngo-2021, ngokusho kwe-NRF. Ngokusho kwe-Adobe Analytics, elandelela ngaphezu kwama-85% ezitolo eziphezulu ze-inthanethi eziyi-100 zase-US, abathengi baseMelika basebenzise u-$9.12 billion ekuthengeni nge-inthanethi phakathi no-Black Friday, okukhuphuke ngo-2.3% kusukela esikhathini esifanayo ngonyaka odlule. Lokho kukhuphuke kusuka ku-$8.92 billion ngesikhathi esifanayo ngo-2021 kanye no-$9.03 billion ngesikhathi “soLwesihlanu Olumnyama” ngo-2020, elinye irekhodi, eliqhutshwa izaphulelo ezijulile kumakhalekhukhwini, amathoyizi nemishini yokuqina.
Amathoyizi asale ewumkhakha odumile kubathengi ngolwesihlanu Olumnyama kulo nyaka, kanti ukuthengiswa kwansuku zonke kukhuphuke ngo-285% kusukela esikhathini esifanayo ngonyaka odlule, ngokusho kwe-Adobe. Eminye yemidlalo eshisa izikhotha nokuthengiswayo kwamathoyizi kulo nyaka ihlanganisa iFortnite, Roblox, Bluey, Funko Pop, National Geographic Geoscience kits nokunye. I-Amazon iphinde yathi ikhaya, imfashini, amathoyizi, ubuhle kanye namadivayisi we-Amazon yizigaba ezithengiswa kakhulu kulo nyaka.
I-Amazon, iWalmart, iLazada nabanye banikela ngamadili amaningi kulo nyaka kunaseminyakeni edlule, futhi bawanweba isonto noma ngaphezulu. Ngokusho kwe-Adobe, abathengi abangaphezu kwesigamu bashintsha abathengisi ukuze bathole amanani aphansi futhi basebenzise "amathuluzi okuqhathanisa amanani aku-inthanethi." Ngakho-ke, kulo nyaka, amanye ama-rookies e-e-commerce esebenzisa izindlela ezahlukahlukene zokuphromotha "ukuvelela".
Isibonelo, u-SHEIN noTemu, inkampani ephethwe yi-e-commerce ewela umngcele ye-Pinduoduo, abagcinanga nje ngokuthula izaphulelo eziphansi kakhulu phakathi nesikhathi sokuphromotha se-“Black Friday”, kodwa futhi balethe emakethe yaseMelika iqoqo lenhlalakahle yamagama eqoqo elivame ukusetshenziswa. kanye nekhodi yesaphulelo ekhethekile ye-KOL. I-TikTok iphinde yethule imicimbi efana nomncintiswano weshadi lesitudiyo esibukhoma, inselelo yevidiyo emfushane yokuthenga ngo-Black Friday, kanye nokuthumela amakhodi esaphulelo ku-inthanethi. Yize lezi ziqalo zingakawenzi amathoyizi abe yisigaba sazo esiyinhloko, kunezimpawu zokuthi ziletha izinguquko ezintsha kwezentengiselwano zendabuko zaseMelika, okufanele zibukwe.
Epilogue
Ukusebenza okuvelele kokusetshenziswa kwamathoyizi e-United States "Black Friday" kubonisa ukuthi isidingo semakethe sisenamandla ngaphansi kwengcindezi yokwehla kwamandla emali. Ngokohlaziyo lwe-NRF, ukukhula kokuthengiswa kwezitolo unyaka nonyaka kwesizini ephela ekupheleni kukaDisemba kuzosuka kumaphesenti ayisi-6 kuye kwayisi-8, kanti isamba okulindeleke ukuthi sifinyelele ku-$942.6 billion siye ku-$960.4 billion. Ngaphezu kwamasonto amabili ngaphambi kukaKhisimusi, lindela ukuthi imakethe yabathengi bamathoyizi iqhubeke nomfutho omuhle.
Isikhathi sokuthumela: Dec-14-2022
