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Izithombe ziyindlela enhle yokwakha i-IP yezingane

IPIngabe isifinyezo se- "Presiteal Property", okushiwo yiyo kwasekuqaleni "ubunikazi obunikazi" noma "impahla), ezimweni eziningi, kuwuhlobo lwesithombe, kuwuhlobo lwesithombe, imizwa, uhlobo olunye inhlanganisela.

Indaba Yezingane "Entsha"

Kungenzeka ukuthi uke wabona izithombe zekhathuni ezinjenge-calabash abafowabo kanye nembuzi emnandi nempisi enkulu yezikhathi eziningi, kodwa empeleni, zinenye incazelo, futhi le yindaba "entsha" yemikhiqizo yamanje yokuqukethwe esikoleni. I-Yang Wei, i-CEO ye-Bewa Children's Song, ithe ngokuzayo, uBewa uzokwakha i-IP eqinile emkhakheni wezingane, futhi asebenzise umkhiqizo we-IP ukudala umnyango ophelele weizingane conosumerimboni yezimpahla.

Ifektri yamathoyizi we-Weijun

I-Weijun Carton Figure

"Kusukela kudalwa uDona, sikunake kakhulu ukuthuthukiswa kwamasethi we-IP. Amasethi ethu we-IP abulawa ngokweqile, futhi bona ngokwawo baqanjwa ngegama elithi" Gourmet ukudla "." "UDona" Umqondisi weChen Wanghlong omusha wase-Oriental.

Eqinisweni, i-IP akuyona umbono omusha. Enye yezinto ezincintisanayo zomqondo wemikhiqizo yezemfundo yobuntwana esemncane njenge-Disney, i-Qiaohu ne-Dora yithonya le-IP esikhathini eside. Osomabhizinisi abakwa-inthanethi wamanje abazinikelwe kwimikhiqizo yabathengi be-Childrend, i-IP nayo ingumthombo obalulekile okufanele athembele kuwo.

Ngaphansi kokungena okunamandla kwenhlokodolobha, i-IP isivele iba yigama elishisayo, kwifilimu nakuthelevishini, imidlalo kanye nokunye ezokuzijabulisa kuvame ukuvela. Emkhakheni wezingane, i-IP nayo iyahileleka, kepha iningi lenkulumo limayelana nemikhiqizo yakwamanye amazwe - i-Disney, Tiger, uDora, iSpongebob Squarepants, TeleTubbies kanye nenye i-IP ejwayelekile.

Kodwa-ke, eqinisweni, lezi zinto azifani emvelweni. Ngokombono wezemfundo emsulwa ngokwengeziwe, lezi zip zingahlukaniswa ngezinhlobo ezimbili: Uma i-IP isebenza ngenhloso yemfundo, ibizwa ngokuthi "IP yezemfundo"; Uma imfundo isebenza inani le-IP, libizwa nge-IP Ezokuzijabulisa. "I-Disney" ingabizwa ngokuthi ngummeleli wezokuzijabulisa ip; I- "Qiaohu" ingabizwa ngokuthi i-IP yezemfundo, ngenkathi i-hybrid ibizwa nge-"Dora". Uhlelo lokuqala lwesayensi yokuqala yesayensi yesayensi "Uhlelo Lokwakha Ingane Emhlabeni" futhi luthuthukela ku- "Ezemfundo IP".

IP iqinisa ukuqashelwa komkhiqizo

I-XU keQian, umsunguli weSharde Puppeteer, uthe kuzobe kungcono kakhulu imfundo ye-IP ngokuzayo. Lapha ucabanga ukuthi kunezizathu eziningana: Okokuqala, indawo yezemfundo ihlangabezana nemibandela yokuzalwa kwe-IP. Lapho nje i-IP yezemfundo kanye nencwadi ethi Binding, izoqhubeka nokuvela ohlangothini lwezingane, yakha inzuzo yemvelo; Okwesibili, imfundo yimakethe enophawu kakhulu. Isibonelo, ikusasa elisha laseMpumalanga nelizayo, elibhalwe emakethe yamasheya, inzuzo yabo ebaluleke kakhulu ilele kuhlobo lwabo. Kubazali babathengi, uhlobo lomkhiqizo luyingxenye ebalulekile yezinqumo zazo zokusebenzisa. Ezimweni eziningi, i-IP iyingxenye ebalulekile yomkhiqizo, ithuthukise ukuqwashisa komphakathi ngohlobo lomkhiqizo.

Ngokuzayo, i-IP izoba yibaluleke kakhulu embonini yezemfundo. Njengamanje, ngokombono wemakethe yonke yemfundo yonke, uhlelo lokusebenza kanye nokucabanga kwe-IP emakethe yezemfundo yokuqala ngokusobala ngokusobala ukusika. Kusukela ngo-2010, imakethe yesicelo sezingane yaqala ukugxila ezinhlelweni zokusebenza kokuqukethwe, futhi kancane kancane yakha uchungechunge lwezithombe ze-ITHENda. Isibonelo, ibhasi leBao Bao lithatha i-panda njengesithombe salo esiyinhloko; UBeva wakhetha i-beaver; UDonner wakhetha ibhubesi; I-tin Woodman yakhetha inkukhu; I-Little Comninging Dragon ngokwayo ingudrako osentshonalanga othandekayo; Ukukhetha kwe-Block Block Block Baby kungubuciko, umbuthano kanye nonxantathu bobunjwa obujwayelekile obutholwe ezithombeni ezintathu ezithandekayo zeCong ConG, i-Ling Ling, iqinile, kusobala, laba bantu babumba eyabo imfundo ye-IP.

Izithombe ziyindlela enhle yokwakha ip

Okwamanje, ithelevishini isanamandla njengesiteshi. I-TV iyisikhungo semisebenzi yomndeni. Ngasikhathi sinye, ngaphezu kweziteshi ze-TV zendabuko, ukuthengiswa kwe-TV okusafufusa okusafufusa kuqale ukukhuphuka. Kungashiwo ukuthi indima ye-TV ezemfundo yokuqala yezingane ngokuzayo izokwanda "hhayi" ukunciphisa ". Ezinganeni, izithombe noma imibukiso ehlukahlukene kungenye yezinto ezibaluleke kakhulu ukubuka ku-TV kanye nesiteshi esibalulekile se-IP.

Kepha, uma sazi ngokuhlangenwe nakho, cishe akunakwenzeka ukukukhumbula ngaphandle kweziqephu ezingama-300. Kube neziqephu ezingaphezu kwe-100 zokugqwayiza, kufaka phakathi amakati ami angenangqondo, imbuzi emnandi ne-boonie bear, ngenkathi bokwakha amabhlogo weziqephu zineziqephu ezingaphezu kuka-500 zokuqukethwe kwangempela. Ngasikhathi sinye, iziteshi zokusakaza nazo zibalulekile. NgoJuni 2016, "amabhlogo wokwakha baby enza ukuba izwe" bebesakazeke eziteshini ze-TV ezingaphezu kuka-70, ama-10 ama-IPTV angama-70, abasebenzisi abangama-70 abasebenza ngezigidi ezingama-7, nabasebenzisi abangaphezu kwezigidi eziyi-10. Njengombukiso wangempela womuntu, amapulatifomu ayo adlale amavidiyo angaphezu kwezigidi eziyi-100, kanye namapulatifomu okubambisana wesithathu namapulatifomu amaningi edijithali adlale amavidiyo angaphezu kwezigidi ezingama-500.

Ifektri ye-Weijun

Ngakho-ke, "iwebhusayithi yevidiyo + ividiyo emfushane" iyisinqumo esihle, ngoba izindleko zokukhiqiza nezindleko zinhle kakhulu, futhi izimfuno zinhle kakhulu, kungashiwo ukuthi kube yindlela enhle yokwakha i-IP.


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