I-animation iyindlela enhle yokwakha i-IP yezingane

IPisifinyezo segama elithi “impahla yengqondo”, incazelo yalo yasekuqaleni ithi “ulwazi (impahla) ubunikazi” noma “ubunikazi bobuhlakani (impahla), kuyilungelo lempahla engaphatheki, ezimweni eziningi, cishe ayikwazi ukuthola ububanzi obucacile, kuyilungelo lempahla engaphatheki. uhlobo lwesithombe, imizwa, uphawu nokunye ukuxutshwa kobuningi.

Indaba ye-IP yezingane "entsha".

Kungenzeka ukuthi usuzibonile izithombe zopopayi ezinjenge-calabash Brothers kanye ne-Pleasant Goat kanye ne-Big Big Wolf izikhathi eziningi, kodwa empeleni, zinenye incazelo, ebizwa ngokuthi i-IP yezingane, futhi lena indaba “entsha” yemikhiqizo yamanje yokuqukethwe kwemfundo yasekhaya. . U-Yang Wei, oyi-CEO ye-Bewa Children's Song, uthe esikhathini esizayo, u-Bewa uzokwakha i-IP eqinile emkhakheni wezingane, futhi asebenzise uhlobo lwe-IP ukuze akhe indlela yokungena ebanzi.izingane cumuntuimboni yezimpahla.

“Selokhu kwasungulwa i-Dona, sinake kakhulu ukuthuthukiswa kwamasethi e-IP. Amasethi ethu e-IP athambile kakhulu, futhi wona ngokwawo aqanjwe ngegama elithi” gourmet food “. Igama likaDona lesiNgisi lithi' donut '." "Dona" umqondisi weNew Oriental Chen Wanqing uthe.

Eqinisweni, i-IP akuwona umqondo omusha. Okukodwa kokuncintisana okuyinhloko kwemikhiqizo yemfundo yezingane esemncane efana ne-Disney, Qiaohu kanye ne-DORA ithonya le-IP esikhathini eside. Kosomabhizinisi bamanje abaku-inthanethi abazinikele emikhiqizweni yabathengi yezingane, i-IP nayo iyinsiza ebalulekile okumele bathembele kuyo.

Ngaphansi kokungena okuqinile kwe-capital, i-IP isivele iyigama elishisayo, kufilimu nakumabonakude, imidlalo kanye neminye imboni yokuzijabulisa ibonakala njalo. Emkhakheni wezingane, i-IP nayo ihilelekile, kodwa izinkulumo eziningi ziphathelene nemikhiqizo yangaphandle - i-Disney, i-Tiger, i-DORA, i-SpongeBob Squarepants, i-Teletubbies nezinye i-IP ezijwayelekile.

Nokho, eqinisweni, lezi IP azifani ngokwemvelo. Ngokombono omsulwa wezemfundo, lawa ma-IP angahlukaniswa abe izinhlobo ezimbili: uma i-IP isebenzela inhloso yemfundo, ibizwa ngokuthi “i-IP yezemfundo”; uma imfundo isebenzela inani le-IP, ibizwa nge-IP yokuzijabulisa. "I-Disney" ingabizwa ngokuthi ummeleli we-IP yokuzijabulisa; I-"Qiaohu" ingabizwa ngokuthi ummeleli we-IP yezemfundo, kuyilapho i-hybrid ibizwa ngokuthi imodeli ye-"DORA". Uhlelo lwe-TV lokuqala lwesayensi yesayensi yamabanga aphansi oluthi “Ukwakha Izithiyo Zengane Emhlabeni” nalo luthuthukela “ku-IP yezemfundo”.

I-IP iqinisa ukuqashelwa komkhiqizo

U-Xu Keqian, umsunguli we-Shadow Puppeteer, uthe nakanjani kuzoba ne-IP yemfundo eyengeziwe ngokuzayo. Lapha ucabanga ukuthi kunezizathu ezimbalwa: Okokuqala, indawo yezemfundo ihlangabezana nemibandela yokuzalwa kwe-IP. Uma i-IP yemfundo kanye nesibopho sezincwadi zokufunda, kuzoqhubeka nokuvela ohlangothini lwezingane, kwenza inzuzo yemvelo; Okwesibili, imfundo iyimakethe enegama kakhulu. Isibonelo, i-New Oriental ne-Hao Future, ezifakwe ohlwini lwemakethe yamasheya, inzuzo yazo egqame kakhulu ilele kumkhiqizo wazo. Kubazali babathengi, umkhiqizo uyingxenye ebalulekile yezinqumo zabo zokusebenzisa. Ezimweni eziningi, i-IP iyingxenye ebalulekile yomkhiqizo, ethuthukisa ukuqwashisa komphakathi umkhiqizo.

Ngokuzayo, i-IP izobaluleka kakhulu embonini yezemfundo. Njengamanje, ngokombono wayo yonke imakethe yezemfundo, ukusetshenziswa nokucabanga kwe-IP emakethe yemfundo yasekuqaleni kusobala ukuthi kusezingeni eliphezulu. Kusukela ngo-2010, imakethe yezicelo zezingane yaqala ukugxila ezinhlelweni zokusebenza zokuqukethwe, futhi kancane kancane yakha uchungechunge lwezithombe ze-IP yemfundo ye-inthanethi. Isibonelo, i-Bao Bao Bus ithatha i-panda njengesithombe sayo esikhulu; U-Beva wakhetha i-beaver; UDonner wakhetha ibhubesi; UTin Woodman wakhetha uJoJo inkukhu; Udrako omncane ongumngane ngokwawo ungudrako othandekayo waseNtshonalanga; Isakhiwo somhlaba esikhethwa umntwana yi-arch, indilinga kanye nonxantathu izimo ezintathu ezivamile ezithathwe ezithombeni ezintathu ezinhle zika-Cong Cong, uLing Ling, eziqinile, ngokusobala, laba bantu babumba eyabo i-IP yemfundo entsha.

Ukugqwayiza kuyindlela enhle yokwakha i-IP

Okwamanje, ithelevishini isenamandla njengesiteshi. I-TV iyisikhungo semisebenzi yomkhaya. Ngesikhathi esifanayo, ngaphezu kweziteshi ze-TV zendabuko, ukuthengiswa kwe-smart TV okuvelayo nakho sekuqalile ukukhuphuka. Kungashiwo ukuthi indima ye-TV emfundweni yabantwana esikhathini esizayo "izokhula" kuphela hhayi "ukunciphisa". Ezinganeni, opopayi noma imibukiso ehlukahlukene ingenye yokuqukethwe okubaluleke kakhulu ongayibuka ku-TV kanye nesiteshi esibalulekile se-IP.

Kodwa, uma sazi ngokuhlangenwe nakho, cishe akunakwenzeka ukukukhumbula ngaphandle kweziqephu ezingu-300. Kube neziqephu ezingaphezu kwe-100 zopopayi, okuhlanganisa i-My Naughty Cats, i-Pleasant Goat ne-Boonie Bears, kuyilapho i-Building Blocks Baby ineziqephu ezingaphezu kuka-500 zokuqukethwe koqobo. Ngesikhathi esifanayo, iziteshi zokusakaza nazo zibalulekile. NgoJuni 2016, i-“Building Blocks Baby Make It in the World” yayisisakazwe eziteshini ze-TV ezingaphezu kuka-70, amawebhusayithi evidiyo avamile ayi-10, amabhokisi kamabonakude angu-10, ama-IPtv angu-5 kanye namatheminali eselula angu-70, anabasebenzisi abangaphezu kwezigidi eziyi-10 nangaphezu kuka-5. izigidi zabasebenzisi abasebenzayo ngenyanga. Njengombukiso wangempela ohlukahlukene wabantu, izinkundla Zawo zidlale amavidiyo angaphezu kwezigidi eziyi-100, futhi izinkundla zokubambisana zezinkampani zangaphandle nezinkundla eziningi zedijithali zidlale amavidiyo angaphezu kwezigidi ezingu-500.

Ngakho-ke, "iwebhusayithi yevidiyo + ividiyo emfushane" iyisinqumo esihle, ngoba izindleko zokukhiqiza nokulethwa zincishiswe kakhulu, futhi iwebhusayithi yamanje yevidiyo yezingane ayinayo ikhwalithi yemfundo yasekuqaleni, kodwa isidingo sikhulu, ngokuvamile inhloso yokubambisana isinyathelo, kanye nezimo nazo zivuma, kungashiwo ukuthi kuyindlela enhle yokwakha i-IP.