Isingeniso
I-MGA Entertainment, inkampani enekhanda lonodoli be-lol esimangaliso abaqale amathoyizi amathoyizi aphuma ngaphandle, benze uhambo olukhulu ngemfashini yalo yangaphambili, onodoli be-baez: okuncane nemikhiqizo emisha eminingana nemikhiqizo eminingana emisha.
Ingane yemfashini mini
I-MGA Entertainment yethula i-Bratz minis® kanye ne-bratz mini cosmetics ngo-2022, umfumo wama-21 wethulwa onodoli be-bratz. U-Isaac Larian, kanye ne-CEOA, uthi: "Le mikhiqizo emibili ihlanganyela isimo sengqondo nesibindi esifanayo. Ubukhulu buncane, kepha imininingwane ayiphuzi, futhi usayizi kulula ukuqoqa. "Imikhiqizo emisha ihlukile kulokho abaqoqi abasemkhakheni nabatholi abakubonile esikhathini esidlule, futhi yonke imisebenzi iyasebenza," kusho yena.
Kwethulwe njengesikhwama semfihlakalo ye-mini, iqoqo le-mini bratz liza ngonodoli ababili abade abangu-5Cm esitayeleni se-clapezoidal esitayelweni sonodoli esigcwele. Futhi ibhokisi lingase lisetshenziselwe ukuboniswa konodoli ukugwema ukungcola kwezinto zokupakisha. Uchungechunge lokuqala luhlanganisa onodoli abangama-24 ngezimo ezahlukahlukene.
Iqoqo le-bratz mini mini liza ngesimo se-trapezoidal Mystery bag (ibhokisi lezimpumputhe), okubandakanya izinto ezimbili ezisebenzayo ze-mini, kufaka phakathi isithunzi samehlo, i-lipstick, imibala yeshiya, njalonjalo. Ukupakishwa kungasetshenziswa futhi njengesimo sokubonisa umkhiqizo. Uchungechunge lokuqala lunezimonyo eziyi-16 ezihlukile zokuqoqa.
Womabili la maqoqo azotholakala ngenyanga ezayo e-US nasezimakethe ezinkulu emhlabeni wonke (China futhi) ngo- $ 9.90. I-Tiktok, i-Instagram ne-YouTube izothumela izimemezelo zokwakha i-buzz ezungeze umkhiqizo omusha.
Ungowokuqala we-MGA's Miniver ™ Collectible Line Line, futhi kulindeleke ukuthi athathe imikhiqizo ethandwa yinkampani futhi awenze ukuba abe "umkhathi omncane" ozoheha kubo bonke abantu abadala nasezinganeni.
I-MGA Entertainment yethule umugqa ngesimo esifanayo kumonali we-Lol Surplall Doll, aphefumulelwe amavidiyo athandwayo online. Bekuseshweni lwevidiyo ukuthi inkampani yathola amathoyizi amancane nezinye izinto zansuku zonke ezinhlobonhlobo zobunjwa, izitayela kanye nezigaba ezimfishane ezimfishane ezithandwayo ezitholakale ama-Micro Uhlu lwemikhiqizo njengamanje ekusebenzeni kwe- "Mini-Universe" yile: I-Tire Terck, lol Susa onodoli, iRainbow High School.
Izitolo zakwaToses TOYS 'zithandwa emhlabeni wonke ngonyaka we-2016, ngokuthengisa zifinyelela ezigidini ezingama-600 ngonyaka ofanayo. Amathoyizi ama-moose awine i-Toy Toy Aleal Champion kanye ne-American Toy Awards ngethoyi lentombazane ehamba phambili. Amathoyizi amancane ama-ling ama-toys amancane namanye amathoyizi owaziwayo wamathoyizi, ama-blogger nawo enza uchungechunge lwamathoyizi we-unbox video.
Vele, amaqoqo amabili angenhla ane-mini futhi abaqoqiyo njengoba ukuthengisa amaphuzu, futhi ukuzijabulisa kwe-MGA kungokokuqala ensimini yamathoyizi amancane ukuphakamisa uhlelo oluhle, i-cosmic.
"Ukusebenza kwendawo yonke" kuyindlela eshisayo ekunikezelweni kwamalayisense eminyakeni yamuva. Ilayisense ngalinye elikhulu lihlukanisa ngokuhlelekile nge-IP yayo enezimpawu ezifanayo nezindaba zokuxhumana ezindabeni zohlelo olubizwa ngokuthi yindawo yonke, ezingathengiswa futhi zithengiswe ekusebenzeni kwesikhathi kwakamuva. Isibonelo, ngemuva kokuthi uNezha eqhume eChina, iChina yabeka phambili "umkhathi odumile". Kepha lokhu kwenzeke ngaso sonke isikhathi eHollywood, kungasaphathwa emkhathini weMarvel. Umthakathi Womhlaba, IP entsha ye-Wizardling Universe, kufaka phakathi uHarry Potter kanye nezilo ezimnandi nokuthi uzitholaphi.
Yonke le mbumbana isekelwa ingcebo yama-movie, imidlalo, i-TV nokuningi. Kepha izindaba ezinhle ukuthi i-brand brand ngokwayo inamakhulu ezithombe zodoli nezindaba zokwakha kuzo. Umkhiqizo owethulwe ngo-2001, ngesithombe sentombazane yasemagagasi e-Ultra Bold Hauty Ngo-2005, uMattel wamangalela ukuzijabulisa kwe-MGA, eqala impi ye-copyright eyathatha ngaphezu kweshumi leminyaka. Ngenxa yecala, onodoli be-bratz banyamalala emashalofini iminyaka eminingana, babuyela emakethe kuphela ekuqaleni kuka-2010 ukumaka umfumona we-10. Ngo-2013, i-bratz yande i-facelift ene-logo entsha kanye nokuqedwa okuphelele ngonyaka ka-2014 ngomzamo wokubuyisa umkhiqizo ezimpandeni zawo.
Onodoli manje banesiteshi sabo se-YouTube, ubukhona bawo bokuhlala obunwetshiwe, uchungechunge lwewebhu olunyakazayo lwe-Web, nohlelo lokusebenza lwawo wonke amadivayisi wethebhulethi namadivayisi e-smartphone avumela izingane ukuthi zisebenzisane nezinhlamvu ze-baze kanye nomhlaba wazo.
