Ngemuva kokuthi unodoli we-LOL omangazayo efika emakethe, i-MGA yethula umugqa we-blockbuster

Mini fashion baby

I-MGA Entertainment yethula i-Bratz Minis® kanye ne-Bratz Mini Cosmetics ngo-2022, okuwukugubha iminyaka engu-21 kwethulwa i-Bratz Dolls. "Lezi zinhlobo ezimbili zinombono ofanayo wemfashini nemininingwane," kusho u-Isaac Larian, umsunguli kanye ne-CEO. Usayizi mncane, kodwa imininingwane ayiyona i-sloppy, futhi usayizi kulula ukuqoqa. “Imikhiqizo emisha ihlukile kulokho okuke kwabonwa yimboni nabaqoqi bamathoyizi esikhathini esedlule, futhi yonke imisebenzi iyasebenza,” usho kanje.
Yethulwe njengesikhwama esincane esiyimfihlakalo, iqoqo le-Mini Bratz lifika ngonodoli ababili be-Bratz abangu-5cm ubude ngesitayela sakudala sokupakishwa se-trapezoidal sonodoli abanosayizi ogcwele. Futhi ibhokisi lingasetshenziselwa ukubonisa unodoli ukugwema ukumosha izinto zokupakisha. Uchungechunge lokuqala luhlanganisa onodoli abangu-24 abahlukene.

Iqoqo le-Bratz Mini Makeup nalo liza ngendlela yesikhwama se-trapezoidal mystery (ibhokisi eliyimpumputhe), elihlanganisa izinto ezimbili ezisebenzayo zezimonyo ezincane, okuhlanganisa i-eye shadow, i-lipstick, umbala wamashiya, njalonjalo. Ukupakisha kungasetshenziswa futhi njengendawo yokubonisa umkhiqizo. Uchungechunge lokuqala lunezimonyo eziyi-16 ezihlukene ezizoqoqwa.

Womabili amaqoqo azotholakala ngenyanga ezayo e-US nasezimakethe ezinkulu emhlabeni jikelele (eChina futhi) ngama- $ 9.90. I-TikTok, i-Instagram ne-YouTube izothumela izimemezelo ukuze kwakhiwe umsindo mayelana nomkhiqizo omusha.

Eyokuqala kolayini wethoyizi oqoqekayo we-MGA's Miniverse™, futhi kulindeleke ukuthi ithathe imikhiqizo ethandwayo yenkampani iwenze "umkhathi omncane" ozokhanga kokubili abadala kanye nezingane.

Ukuzijabulisa kwe-MGA kwethule ulayini ngomongo ofanayo nonodoli be-LOL Surprise, abagqugquzelwe amavidiyo adumile aku-inthanethi. Kwakusesho lwevidiyo lapho inkampani yathola khona amathoyizi amancane nezinye izinto zansuku zonke ezinhlobonhlobo zomumo, izitayela kanye nezigaba kumavidiyo amafushane adumile angaphezu kwezigidi ezingama-75 lapho iqoqo elincane eliqala khona ukushuba. Uhlu lwamabhrendi okwamanje olusaqhutshelwa i-"Mini-universe" luthi: Little Teck, LOL Surprise Dolls, Rainbow High School.

I-Moose Toys' Shopkins yaduma emhlabeni wonke ngo-2016, nokuthengiswa kwafinyelela ezigidini ezingu-600 ngonyaka ofanayo. Amathoyizi e-Moose awine Umpetha Wokuthengisa Amathoyizi we-Us kanye Nemiklomelo Yamathoyizi YaseMelika Yethoyizi Elingcono Kakhulu Lentombazane. Amathoyizi amathoyizi amancane aseChina nabanye ompetha bamathoyizi abaziwayo, ama-blogger nawo enze uchungechunge lwamathoyizi evidiyo ye-unbox.

Vele, amaqoqo amabili angenhla angama-mini futhi angaqoqwa njengamaphoyinti okuthengisa, futhi i-MGA Entertainment ingeyokuqala emkhakheni wamathoyizi amancane ukuphakamisa okuhlelekile, kwe-cosmic.

I-"Universalization" nayo iwumkhuba oshisayo ekunikezeni amalayisense eminyakeni yakamuva. Umnikezeli welayisensi ngamunye omkhulu uhlela ngokuhlelekile i-IP yakhe ngayinye ngezici ezifanayo nokuxhumana kwendaba kulokho okubizwa ngokuthi isistimu yendawo yonke, engapakishwa futhi ithengiswe ekusebenzeni kokuhweba kwakamuva. Isibonelo, ngemuva kokuqhuma kweNezha eChina, iChina yabeka phambili "umkhathi owenziwe unkulunkulu". Kodwa lokhu kwenzeke ngaso sonke isikhathi eHollywood, ingasaphathwa ku-Marvel Universe. I-Wizarding World, i-IP entsha yendawo yonke ye-Wizarding, ihlanganisa u-Harry Potter kanye Nezilwane Ezimangalisayo nokuthi Ungazitholaphi.

Yonke le mikhathi isekelwa ingcebo yamamuvi, imidlalo, i-TV nokunye. Kodwa izindaba ezinhle ukuthi uhlobo lweBratz ngokwalo lunamakhulu ezithombe zonodoli kanye nezindaba ezingakhelwa phezu kwazo. Lo mkhiqizo wethulwa ngo-2001, onesithombe sentombazane yobuhle basemgwaqweni egqamile, ehlanekezela unodoli u-barbie onesithunzi, isethi yabantu abalungile, ukuthengiswa kwadlula u-Barbie isikhathi. Ngo-2005, uMatel wamangalela i-MGA Entertainment, waqala impi ye-copyright eyathatha iminyaka engaphezu kweshumi. Ngenxa yecala, onodoli bakwaBratz banyamalala buthule emashalofini iminyaka eminingana, babuyela emakethe ekuqaleni kuka-2010 ukuzomaka iminyaka engu-10 lo mkhiqizo. Ngo-2013, u-Bratz walungiswa nge-logo entsha kanye nokulungiswa okuphelele ngo-2014 ngomzamo wokubuyisela umkhiqizo ezimpandeni zawo.

Manje Onodoli banesiteshi sabo se-YouTube, ukuba khona kwenkundla yezokuxhumana okunwetshiwe, uchungechunge lwewebhu olunyakazayo, nohlelo lokusebenza lwawo wonke amadivayisi wethebhulethi nama-smartphone avumela izingane ukuthi zihlanganyele nabalingiswa be-Baze nomhlaba wazo.