NgoJanuwari 11, amathoyizi wezinsuku ezingama-50 eHong Kong, aphela eHong Kong Convention kanye nasesikhungweni sokubukisa. Njengoba ithoyizi lokuqala le-toy toy lilungile kulo nyaka, lonyaka waseHong Kong Toy Failights izitayela zemakethe, njengokukhuphuka kwamakhasimende ezimakethe ezivelayo, futhi anamamaki anamathela ukubaluleka kwamathoyizi, futhi abe namathuba okuthuthuka kanye namathuba; Ukuvikelwa Kwezemvelo, amathoyizi we-IP ngumkhuba womkhiqizo womhlaba wonke, umfanekiso wamathoyizi epulasitiki kufanele anwebe ukukhulisa okukhulu, amandla okusebenzisa izingane nawo aqinisekiswa nalezi zindlela namaqembu abathengi, kanye nokwakheka kusengaphambili. Okwesithathu ukuhlanganisa online nokungaxhunyiwe ku-inthanethi ukusheshisa ukuguqulwa kwedijithali. Shesha ukuhlanganiswa okuku-inthanethi nokungaxhunyiwe ku-inthanethi kanye ne-digitalization. Amabhizinisi angaqedela inqubo yedijithali inqubo yokubamba iqhaza kusuka kuhlelo lokusebenza lombukiso, ukuhleleka kwendlu, ekhombisa inhlangano ekuhlinzekweni kombukiso wesayithi.
Kuyaqondakala ukuthi abahleli bombukiso walo nyaka bahlele amaqembu abathengi abacishe abe ngu-200, kanye nabangenisi, izitolo zomnyango, amahhovisi akhethekile, amahhovisi okuthenga kanye neziteshi zezentengiselwano namanye ama-e-commerce amakhasimende ukuvakasha nokuthenga. Ukusuka kwimpendulo ejwayelekile yababukeli, inani labathengi eRussia, eJapan, South Korea, eSoutheast Asia, eMpumalanga Ephakathi namanye amazwe kanye nezifunda zikhulu.
Inhlanganisela ye-IP namathoyizi isondele futhi eduze, okusobala kakhulu embukisweni walo nyaka. Ukusuka ezithombeni zezingane ukuze uthole izithombe zakudala, kusuka kumidlalo kuya kuma-avatars, kusuka kuma-movie kuya kosaziwayo nakwezinye izindlela zokuphuma ze-IP ziningi. Iqoqo lamathoyizi umugqa obaluleke kakhulu wokukhiqiza ongaheha abalandeli amehlo amaningi ukuze aqoqwe.

Ngokokuqala ngqa, lo mbukiso unesiphi "i-Green Toy Zone", okubandakanya amathoyizi ahlukahlukene anobungane bemvelo. Sekukonke, i- "Green Toy" iyisici esibalulekile sokusetshenziswa kwezinto zokulunga, ezisetshenziswayo, ezisetshenziswayo, ezinjenge-bagasse, utshani kakolweni, i-bamboo, izintambo ezivamile zokuvikela imvelo. Hhayi umkhiqizo kuphela, umenzi uzophinde afeze isitifiketi semvelo ekuphaketheni.
Izwe lezingane liyindawo ekhethekile yombukiso yeHong Kong Toy Fair, eletha ndawonye amathoyizi ahlukahlukene afanele abantu abadala abazodlala. Kulonyaka, le ndawo yombukiso ingezele "iqoqo lamathoyizi", ikhombisa imikhiqizo kubandakanya amamodeli aqoqekile, izifanekiso, amamodeli we-alloy, isandla neminye imikhiqizo.

Ithoyizi le-weijunIkhethekile ekwakhiweni kwamathoyizi epulasitiki (Flocked) nezipho ngentengo yokuncintisana nekhwalithi ephezulu. Sineqembu elikhulu lokuklama futhi sikhipha amacebo amasha njalo ngenyanga. I-ODM ne-OEM yemukelwa ngemfudumalo. Kunamafektri a-2 aphethwe eDongguan naseSichuan, imikhiqizo ithengiswe emazweni angaphezu kwe-150 kanye nezifunda emhlabeni wonke, eziletha izingane zijabule futhi zijabule.